Finland and Sweden Keep Their Flags Flying in Western Germany on 17–19 October

Spotlight 560

Finland and Sweden Keep Their Flags Flying in Western Germany on 17–19 October

The project Spotlight High-Low Coast’s marketing tour called Two Countries – One World Natural Heritage will participate in Visit Finland’s Sales Run in Western Germany on 17–19 October, 2017.

Ms Erja Back, project manager at Visit Umeå tourism centre, will be on site together with Mr Max Jansson from Visit Vaasa. She explains that they will meet up with tour operators in an attempt to attract more tourists to the High Coast/ Kvarken Archipelago joint world heritage in Finland and Sweden and to the Umeå region in Sweden.
- This sales event is important for us as we want to attract more visitors to our joint UNESCO world heritage site. We get the chance to meet important travel purchasers, establish new contacts and target our efforts on the German market.

- This has been made possible by Visit Vaasa’s CEO Max Jansson’s membership in Visit Finland’s marketing group for the Finnish archipelago. In addition, Mr Jansson’s coordinates Visit Finland’s cooperation efforts in the old Province of Vaasa and is a member of Spotlight High-Low Coast’s steering group, says Ms Marianne Sjöström, project manager at Kvarken Council, the lead partner of the project.

The venues for the sales event are as follows: Düsseldorf on 17 October, Cologne on 18 October and Frankfurt on 19 October.


The project High-Low Coast is financed by the European Union through its INTERREG Botnia-Atlantica programme. The Spotlight High-Low Coast is a cross-border world heritage and tourism project which aims to introduce new cross-border product packages and marketing materials in order to attract more visitors to the High Coast / Kvarken Archipelago World Heritage Site and its surrounding regions in a sustainable way.

The project is due to end on May 31st, 2018.



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