We are looking for tourism companies or tourism-related businesses that possess an interesting story, product story, some happy coincidence, legend and so on, or whose location may be historically interesting to others.
By participating in the StoryTagging project, you’ll receive help with working on your company/product story and simultaneously the opportunity to increase its visibility both in the Kvarken region and internationally.
StoryTagging Looks For Stories Connected to Companies
The StoryTagging project runs until September 2022 and offers selected companies help with working on their stories. In principle, there are no limitations providing that the company or operations are active in the tourism industry or a tourism-related sector. Stories themselves are at the centre, and the companies must be located in Ostrobothnia, Southern Ostrobothnia, or Central Ostrobothnia. Selection depends on the number of applications, but time will be given to several interested parties who operate in the region.
The stories must awaken the recipients’ interest to visit the place, which is why visits must also preferably be possible.
Express your interest to participate in the project here: https://forms.office.com/r/LAcH8d7ZTs by September 10th, 2021, at the latest.
Procedure:
The project runs until September 30th, 2022.
For more information:
Ann-Sofi Backgren, Project Leader, StoryTagging
ann-sofi.backgren@kvarken.org
+358 50 522 2642
Briefly about the project:
The Kvarken Council participates in the international “StoryTagging” project, which aims to preserve stories connected to our cultural and natural heritage. By bringing to light our stories, we wish to attract visitors to the birthplace of the stories and products. Stories from all over the Kvarken region will receive visibility. The Kvarken Council acts as project partner on the Finnish side, whereas Region Västerbottens Turism answers for activities on the Swedish side.
In the autumn, the project will target tourism entrepreneurs or tourism-related operators who want to make the most of the context that is designed to highlight their stories. Competition is nowadays hard, and getting one’s message through to the desired customer groups is difficult. Finding, formulating, and communicating one’s own unique story and angle is therefore more interesting than ever – showcasing a story that no one else has. It can be about connecting today’s activities to the place and its historic events. Or to actual historical persons, legends, or forces of nature. Or everything in between.
