09.09.2024

A) Benchmarking study trip in Finland – Food & Beverage, Accommodation – South part of Bothnian Coastal Route

This study trip 9th-12th September 2024 is primarily aimed at Swedish companies operating in the food & beverage and accommodation sectors. Welcome!
A) Benchmarking study trip in Finland – Food & Beverage, Accommodation – South part of Bothnian Coastal Route

The Bothnian Coastal Route project aims to increase awareness of the coastal route around the Bothnian Bay and over the Kvarken strait as an attractive travel route for international tourists.

A main ambition of the project is to develop and promote new cross-border roundtrips and touring routes in the region, hopefully creating new reasons to travel, and driving business to the companies. The guiding star in our project is sustainability. If you haven’t seen it already, please check our new tool for sales and marketing towards international travel trade, the Bothnian Coastal Route marketing webpage, constantly evolving.

As a company operating in the area, you are an important key-player, being significant part of the guest experience when traveling around the Bothnian Coastal Route region. Your offers and products are essential links in the chain that a travel package or tour program consists of, and that will be offered to and attract tour operators and travel companies around Europe. Therefore, we would like you to have the opportunity to network with other companies in the area, and we are now arranging the following bench marking study trips:

  • A) Benchmarking study trip to Finland – Food & beverage, accommodation (for Swedish companies). Detailed information and registration below.
  • B) Benchmarking study trip to Finland – Activities, Sites & Experiences (for Swedish companies) (for Swedish companies)For detailed program klick this link.
  • C) Benchmarking study trip to Sweden – Food & beverage, accommodation (for Finnish companies)For detailed program klick this link.D) Benchmarking study trip to Sweden – Activities, Sites & Experiences (for Finnish companies). For detailed program klick this link.

For whom

Our plan is to offer a few study trips with different sectoral themes, covering different geographies in Sweden and Finland. These, our first study trips, are aimed for companies operating in the food & beverage and accommodation sector, and companies that are offering Activities and Experiences.

The main ambition is to strengthen the attractiveness of BCR’s product range by offering inspiration for sustainable product development for companies on both sides of the Bay of Bothnia.

Purpose
– inspiration from business models and innovation
– sustainable product development, exchange of ideas
– develop potential future collaboration

See the detailed programs for more information and register to the study trip of your choice.
Please note, we have a limited number of places, so please register latest by August 22 (binding notification).
Two persons per company, additional participants from the same company on request, subject to availability.

Price and registration fee: EUR 150 or equivalent sum in SEK per person per trip.

The price includes:
– all transfers as mentioned in the program
– meals and non-alcoholic beverages included in the program
– accommodation in single room as in the program

The price does not include:
– meals or beverages not mentioned in the program

Please note, communication and information made by companies during the study trip in Sweden will be made in English.
Possibility of bus pic-up on your destination, TBA in due time

Bothnian coastal route logotype

 

 

Program

Benchmarking study trip in Finland – Food & Beverage, Accommodation

Please note that the program is subject to changes

Register HERE

Monday 9 sep
Pick up starting from Haparanda, timetable to be distributed when we know who is participating. Prepare for an early morning
11.00 Gathering at Wasaline Check terminal in Holmsund
12.00 Departure Wasaline from Holmsund. Lunch on board Aurora Botnia
https://bothniancoastalroute.com/product/wasaline-2-2/
17.00 Arrival to Vaasa. Check in at Sokos Royal Hotel
18.30 Dinner at resturant Hejm
https://bothniancoastalroute.com/product/restaurant-hejm/
20.30 Overnight at Sokos Royal Hotel
Tuesday 10 sep
08.00 Breakfast
09.00 – 10.30 Information about the sustainability work at Sokos Royal Vaasa. Information from Kyrö Distillery
https://bothniancoastalroute.com/product/sokos-hotel-royal-vaasa/
kl 10.30 Departure to UNESCO World heritage area and Kalles Inn Resort
https://bothniancoastalroute.com/product/kalles-inn-resort/
Information about Kalles Inn Resort and lunch
13.00 Departure from Kalles Inn Resort
15.00 Arrival to Kokkola, afternoon coffe at Café Bryggan
https://bothniancoastalroute.com/product/archipelago-food-experience-in-our-boat-shed/ 
16.00 Departure to Kalajoki
17.00 Arrival in Kalajoki
17.00 Check-in to Hotel Lokkilinna
19.00 Dinner in the new sea-view restaurant of Santa’s Hotels
Wednesday 11 sep
10.00 Inspection of Marina area new accommodation sites
www.hiekkabooking.fi
12.00 Beach and seaside restaurants, Beach Rose & Santa’s Hotel
www.beachrose.fi / https://santashotels.fi/en/hotels/kalajoki-hotel-sani-spa-hotel/
13.30 Lunch at Tapion Tupa, presenation of sustainability certification
www.tapiontupa.fi
14.30 Beer tasting at Sandy Kelt, presentation of new brewery in Kalajoki
www.sandykelt.fi
16.00 Transfer to Raahe
17.00 Dinner in Langin Kauppahuone Raahe
www.langinkauppahuone.fi
19.30 Transfer to Oulu
Accommodation in Oulu
https://www.laplandhotels.com/EN/urban-hotels/oulu/lapland-hotels-oulu.html
Thursday 12 sep
8.15 Breakfast at the hotel followed by hotel story / presentation. Please find a joint BCR table at the breakfast restaurant
9.30

11.00
12.00
12.15
13.00
13.45
Departure from the hotel to Kemi

Arrival to Sampo ice breaker and inspection
Transfer to Experience 365 and Snow Castle
Lunch
Inspection of Experience 365, Snow Castle and Seaside Glass Villas
Departur back to Sweden via TornioHaparanda

 

 

Questions?

For any questions, please contact your local destination 

Erja Back, Visit Umeå
Destination: Umeå region
+46 (0)70 647 62 78
erja.back@visitumea.se

Bo Wikström, Visit Skellefteå
Destination: Skellefteå
+46 (0)70 597 7331
bo.wikstrom@visitskelleftea.se

Karin Åberg, Luleå Business Region
Destinations: Luleå, Piteå, Kalix, Haparanda
+46 (0)70 288 26 90
karin.aberg@luleabusiness.se

Sari Kasvi, BusinessOulu
Destinations: Oulu, Raahe, Liminka,
Kempele, Hailuoto, Ii, Kemi, Tornio
+358 (0)40 724 9419
sari.kasvi@businessoulu.com

Jaana Sirkiä, City of Kalajoki
Destination: Kalajoki
+358 (0) 40 359 14 57
jaana.sirkia@kalajoki.fi

Peter Källberg, Vaasa Region Development Company VASEK
Destinations: Vaasa, Pietarsaari, Kokkola
+358 (0)40 844 2058
peter.kallberg@vasek.fi