1 675 000 euro
1.8.2018 – 31.12.2021
Kvarken Council (Lead Part) | Vaasa Region Development Company VASEK | Hanken School of Economics | Umeå Municipality | Visit Umeå AB | Höga Kusten Destinationsutveckling AB
Kvarken Council (FI) | Vaasa Region Development Company VASEK (FI) | Hanken School of Economics (FI) | Umeå Municipality (SE) | Höga Kusten Destinationsutveckling AB (SE) | Regional Council of Ostrobothnia (FI) | Region Västerbotten (SE) | Region Västernorrland (SE) | Provincial Government Västernorrland (SE) | City of Vaasa/Visit Vasa (FI) | Visit Lakeus Ltd (FI) | Kokkola Tourism Ltd (FI) | Jakobstad Region Development Company Concordia Ltd (FI) | Visit Kristinestad Ltd (FI) | NLC Ferry Ltd (FI)
For further information
Marianne Sjöström, Project leader Kvarken council, +358 40 678 8375
Improved visibility together and more visitors to the Kvarken region through a cross-border cooperation project financed by Botnia-Atlantica
The Destination Kvarken project (marketing name Kvarken Destinations) will help exportable small and medium enterprises with focus on hospitality industry to reach out to new and bigger markets for more growth and competitiveness.
The projects main target is to increase the amount of domestic and foreign tour operators who include our area in their supply, by developing a concept for shared and intensified marketing activities. Further, we plan to arouse media interest in our destination, resulting in increasing visibility both towards the desired tour operators and also towards the end-customers in our priority markets.
The purpose is to increase the amount of visitors in our destination covered by the following destination management organizations’ area of operation: Visit Vaasa, Visit Umeå, the High Coast of Sweden, Seinäjoki Region, Visit Kokkola, Visit Jakobstad Region and Visit Kristinestad.
Further, the project aims at arousing media interest in order to gain more visibility, both in the eyes of tour operators but also end customers in some prioritised markets. Sustainability and equality are important values in the project.
The project shall promote growth, not just through internationalisation but also through a conscious focus on digitalisation, research and development, and the opportunities this offers for improving the competitiveness of the tourism industry in this region. Hanken School of Economics will provide this competence in the project.
Photo: Lola Akinmade Akerstrom
The webpage about our destination focused on hospitality industry – Take a tour – learn more about Kvarken Destinations and find around 130 images, videos, teases and 20 theme articles, in English and German, about Kvarken Destinations in the content bank on the same page.
Take a look: https://kvarkendestinations.com
Reports, publications and information material
The project briefly
Product Manual for Tour Operators 2020 (pdf)
Destination kvarken broschyr
Film – presentation
Reports performed by Hanken Svenska handelshögskolan
We will survive the coronavirus crisis together (06/2020)
Digital maturity in tourism companies (swe)
Digital maturity in tourism companies – Summary (swe)
Big Data for Business Development
Digitalization of Kvarken Destinations
Trends for Business and Destination Development
Tour operator view on Kvarken Destinations
Youtube: Tour operator view on Kvarken Destinations. Survey provided by Hanken School of Economics
Summer 2020 Tourism in the Kvarken region