{"id":11220,"date":"2021-06-21T23:06:14","date_gmt":"2021-06-21T20:06:14","guid":{"rendered":"https:\/\/kvarken.org\/?p=11220"},"modified":"2021-06-21T23:25:38","modified_gmt":"2021-06-21T20:25:38","slug":"projektledare-marianne-sjostroms-sommarhalsning","status":"publish","type":"post","link":"https:\/\/www.kvarken.org\/en\/projektledare-marianne-sjostroms-sommarhalsning\/","title":{"rendered":"Projektledare Marianne Sj\u00f6str\u00f6ms sommarh\u00e4lsning"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.9.1″ custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false”][et_pb_row _builder_version=”4.9.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”90%” max_width=”1280px”][et_pb_column type=”4_4″ _builder_version=”4.9.1″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.kvarken.org\/wp-content\/uploads\/2021\/06\/Silvertarna-tinypg.jpg” alt=”Kvarken-Destinations-1066 (1)” title_text=”Silvert\u00e4rna (tiny)pg” _builder_version=”4.9.1″ _module_preset=”default”][\/et_pb_image][et_pb_text admin_label=”Bildtext” _builder_version=”4.9.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]Silvert\u00e4rnan \u00e4r en verklig globetrotter, den f\u00e4rdas en extremt l\u00e5ng v\u00e4g fr\u00e5n sina vinterkvarter i Antarktis f\u00f6r att njuta av den underbart ljusa, sk\u00f6na och friska Norden, och av Kvarken.\u00a0Foto: Marianne Sj\u00f6str\u00f6m<\/em>
\n[\/et_pb_text][et_pb_text _builder_version=”4.9.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Naturen, frisk luft, gott om utrymme och s\u00e4kerhet lockar. Nya f\u00e4rjan och tv\u00e5 l\u00e4nder fascinerar<\/strong><\/h3>\n

Efter mer \u00e4n ett \u00e5r av omst\u00e4llning g\u00e5r vi f\u00f6rhoppningsvis snart in i ett mera stabilt l\u00e4ge, d\u00e4r vi v\u00e4ntar att resandet snart ska bli m\u00f6jligt igen p\u00e5 ett s\u00e4kert, sunt och h\u00e5llbart s\u00e4tt. Vi ser verkligen fram emot att f\u00e5 v\u00e4lkomna utl\u00e4ndska\u00a0bes\u00f6kare till Kvarken\u00a0Destinations igen.<\/p>\n

I \u00e5r har vi fr\u00e5n projektets sida skapat f\u00f6ruts\u00e4ttningar f\u00f6r nya bes\u00f6k genom att delta vid ett flertal internationella workshops med omkring hundra digitala s\u00e4ljm\u00f6ten med researrang\u00f6rer, i huvudsak fr\u00e5n Europa men \u00e4ven fr\u00e5n l\u00e4ngre bort. Ett tydligt budskap fr\u00e5n marknaden \u00e4r, att man l\u00e4ngtar att resa till Norden igen och det s\u00e5 snart som m\u00f6jligt. Man s\u00f6ker destinationer som kan erbjuda natur och aktiviteter i naturen, frisk luft, gott om utrymme och \u00e4ven s\u00e4kerhet. Kvarken Destinations reseanledningar ligger just i dessa kriterier och m\u00f6jligheten att uppleva tv\u00e5 l\u00e4nder fascinerar europ\u00e9erna. Aurora Botnia<\/em><\/strong> som snart s\u00e4tts in i trafik, \u00e4r v\u00e4rldens mest milj\u00f6v\u00e4nliga bil och passagerarf\u00e4rja och s\u00e5lunda en nyhetsprodukt f\u00f6r turismen i Kvarken. Aurora Botnia \u00e4r det f\u00f6rsta specialtillverkade fartyget f\u00f6r rutten Vasa \u2013 Ume\u00e5. Hon \u00e4r utrustad med den senaste tillg\u00e4ngliga milj\u00f6tekniken som finns tillg\u00e4nglig p\u00e5 marknaden, hon g\u00e5r p\u00e5 el och f\u00f6rnybara br\u00e4nslen. Inredningen i de publika utrymmena och hytterna \u00e4r baserade p\u00e5 \u00e5tervunna material.<\/p>\n

Genom de stora panoramaf\u00f6nstren erbjuds resen\u00e4ren en enast\u00e5ende utsikt under sin resa, d\u00e4r man p\u00e5 finska sidan passerar genom delar av Unesco v\u00e4rldsarvet Kvarkens sk\u00e4rg\u00e5rd.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.kvarken.org\/wp-content\/uploads\/2021\/06\/Aurora-Botnia-2021-tiny-scaled.jpg” alt=”Kvarken-Destinations-1066 (1)” title_text=”Aurora Botnia 2021 (tiny)” _builder_version=”4.9.1″ _module_preset=”default”][\/et_pb_image][et_pb_text admin_label=”Bildtext” _builder_version=”4.9.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]Vi v\u00e4lkomnar Kvarkens nya sk\u00f6nhet, Aurora Botnia, och \u00f6nskar henne lycka till p\u00e5 sina seglatser<\/em>
\n[\/et_pb_text][et_pb_text _builder_version=”4.9.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]Det handlar om ett l\u00e5ngsiktigt arbete att bearbeta den utl\u00e4ndska researrang\u00f6rsmarknaden och den verkliga frukten av v\u00e5rt arbete, ser vi f\u00f6rmodligen f\u00f6rst om n\u00e5got \u00e5r.<\/p>\n

Men, \u00e4ven om tiden f\u00f6r att realisera en ny reseproduktion \u00e4r relativt l\u00e5ng, s\u00e5 har vi i projektets s\u00e4lj\u00e5tg\u00e4rder lyckats bra s\u00e5tillvida, att vi redan nu ser 14 utl\u00e4ndska researrang\u00f6rer som f\u00f6r tillf\u00e4llet s\u00e4ljer resor till Kvarken Destinations f\u00f6r innevarande s\u00e4song.<\/p>\n

H\u00e4r n\u00e5gra exempel; tv\u00e5 av dem tyska, tv\u00e5 schweiziska och en nederl\u00e4ndsk arrang\u00f6r:<\/p>\n

Beringer Touristik (DE)<\/strong><\/a><\/p>\n

Kontiki (CH)<\/strong><\/a><\/p>\n

Norgereiser (NL)<\/strong><\/a><\/p>\n

Norway ProTravel (DE)<\/strong><\/a><\/p>\n

ISLANDTOURS (CH)<\/strong><\/a><\/p>\n

I detta infobrev kan du ocks\u00e5 l\u00e4sa om, och n\u00e4rmare bekanta dig med trendrapporten \u201dSummer 2020 Tourism in the Kvarken region\u201d som \u00e4r en tillbakablick p\u00e5 \u201d\u00f6des\u00e5ret\u201d 2020, som trots allt inte alls blev s\u00e5 d\u00e5ligt, \u00e4ven om de utl\u00e4ndska bes\u00f6karna uteblev.\u00a0Snarare innebar 2020 en skjuts f\u00f6r nya utvecklingsprocesser och nya tankes\u00e4tt. Rapporten \u00e4r sammanst\u00e4lld av Hanken Svenska handelsh\u00f6gskolan <\/strong>och Annika Pollari har gjort ett str\u00e5lande jobb i unders\u00f6kning och sammanst\u00e4llning. Mitt tips till dig som l\u00e4sare \u00e4r, l\u00e4r nytt och t\u00e4nk nytt och framf\u00f6r allt, se m\u00f6jligheterna genom att ta del av bl.a. den h\u00e4r rapporten.<\/a><\/p>\n

Avslutningsvis vill jag rikta ett stort och v\u00e4lf\u00f6rtj\u00e4nt tack till mina kollegor, hela teamet kring Destination Kvarken; Peter K\u00e4llberg, Erja Back,\u00a0Andreas Olsson, Annika Pollari och Johanna H\u00e4ggman!<\/p>\n

Vill \u00e4ven h\u00e4lsa till alla v\u00e5ra fina f\u00f6retag och destinationer som medverkar och k\u00e4nner sig delaktiga i projektet.<\/p>\n

Ha en fin sommar allihopa!<\/p>\n

Marianne Sj\u00f6str\u00f6m, projektledare Destination Kvarken, Kvarkenr\u00e5det EGTS
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Naturen, frisk luft, gott om utrymme och s\u00e4kerhet lockar. 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