{"id":19576,"date":"2024-01-16T14:00:56","date_gmt":"2024-01-16T11:00:56","guid":{"rendered":"https:\/\/www.kvarken.org\/?p=19576"},"modified":"2024-04-30T13:46:10","modified_gmt":"2024-04-30T10:46:10","slug":"the-bothnian-coastal-route-project-debuts-at-the-largest-travel-trade-event-in-northern-europe","status":"publish","type":"post","link":"https:\/\/www.kvarken.org\/en\/the-bothnian-coastal-route-project-debuts-at-the-largest-travel-trade-event-in-northern-europe\/","title":{"rendered":"The Bothnian Coastal Route Project Debuts at the Largest Travel Trade Event in Northern Europe"},"content":{"rendered":"

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Exclusive Familiarisation and Media Tours<\/span><\/b><\/h2>\n

Before, and in connection to the Matka Fair, the project will host a familiarisation tour for<\/span> six <\/span>tour operators. This tour will cover the northern part of the coastal travel route: featuring Lule\u00e5, HaparandaTornio, Kemi, and Oulu. After the Matka Fair, the project hosts a media\/press trip showcasing the southern part of the coastal route; Kalajoki, Kokkola, Vaasa, Ume\u00e5, and Skellefte\u00e5 for seven different travel media.<\/span>\u00a0<\/span><\/p>\n

Innovative B2B Tour Planning Tool<\/span><\/b><\/h2>\n

Coinciding with the travel fair in Helsinki, the project also launches a completely new web based “B2B tour planning tool”. <\/span>This tool is designed to assist European tour operators in discovering and customising carefully <\/span>curated<\/span> tours in the region. The tool provides detailed information about local tourism services and service providers, with tours also shown on Google Maps.<\/span>\u00a0<\/span><\/p>\n

\u2013 European tourism operators can explore pre-designed tours, or tailor them to their needs by filtering services and products available in the region, says Erja Back from Visit Ume\u00e5.<\/span>\u00a0<\/span><\/p>\n

This tool, through its innovative features, positions the Bothnian Coastal Route prominently in the tourism sector, enhancing connectivity between local tourism entities and tour operators.<\/span>\u00a0<\/span><\/p>\n

\u2013 <\/span>On the Finnish side we have been able to integrate Visit Finland\u2019s DataHub with our website, enhancing visibility for our suppliers. Some products are manually added, of course, but a significant part is sourced via DataHub, Sari Kasvi, Project Manager at BusinessOulu, explains.<\/span>\u00a0<\/span><\/p>\n

The marketing website with its online planning tool for professional use is accessible <\/span>HERE<\/a><\/strong>.<\/span>\u00a0<\/span><\/p>\n

Increasing Demand for Nordic Products<\/span><\/b><\/h2>\n

The Bothnian Coastal Route aims to create a joint destination, that becomes a “bucket list” for European travellers in the future. This joint initiative comes at an <\/span>opportune<\/span> time, responding to the growing demand for Nordic, sustainable tourism offerings year-round.<\/span>\u00a0<\/span><\/p>\n

\u2013 The natural coastal route of northern Finland and Sweden, bridging across the Kvarken Strait, offers a rich mix of natural and cultural experiences. With a diverse range of sustainable products, ideal for Fly&Drive concepts, we aim to attract travellers to explore these coastal attractions, says <\/span>Marianne Sj\u00f6str\u00f6m<\/span><\/b>, Project Manager at the Kvarken Council.<\/span>\u00a0<\/span><\/p>\n

For further details about the Bothnian Coastal Route project, please contact:<\/span>
\nMarianne Sj\u00f6str\u00f6m, Kvarken Council, +358 40 678 83 75
\n<\/span>Erja Back, Visit Ume\u00e5, +46 70\u202f647 62 78\u202f<\/span>
\n<\/span>Bo Wikstr\u00f6m, Visit Skellefte\u00e5, +46 70\u202f597 73 31\u202f<\/span>
\n<\/span>Karin \u00c5berg, Lule\u00e5 Business Region, +46 70\u202f288 26 90\u202f<\/span>
\n<\/span>Sari Kasvi, BusinessOulu, +358 40\u202f724 94 19\u202f<\/span>
\n<\/span>Jaana Sirki\u00e4, City of Kalajoki, +358 40\u202f359 14 57\u202f<\/span>
\n<\/span>Peter K\u00e4llberg, Vaasa Region Development Company VASEK, +358 40\u202f844 20 58<\/span><\/p>\n

 <\/p>\n

The Bothnian Coastal Route project, including northern Finnish and Swedish destinations, aims to increase awareness of the coastal route around the Bothnian Bay and over the Kvarken strait as an attractive travel route for both international tourists and locals.\u202fRead more about the Bothnian Coastal Route project\u202f<\/span><\/i>HERE<\/span><\/i><\/b><\/a>.<\/span><\/i>\u00a0<\/span><\/p>\n

\"\"

Sari Kasvi from BusinessOulu, Marianne Sj\u00f6str\u00f6m from Kvarken Council, and Karin \u00c5berg from Lule\u00e5 Business Region, participated in the meet up fair at the Interreg Aurora event in Oulu in November 2023.<\/p><\/div>\n

\"\"<\/p>\n

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In 2024, the Interreg Aurora funded project Bothnian Coastal Route, encompassing 13 destinations around the Bothnian Bay and over the Kvarken strait, will participate at 8\u201310 key European marketing events targeting tour operators. The first is the Matka Workshop Day in Helsinki in January.<\/p>\n","protected":false},"author":6,"featured_media":19560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"

Exclusive Familiarisation and Media Tours<\/span><\/b><\/h2>\r\nBefore, and in connection to the Matka Fair, the project will host a familiarisation tour for<\/span> six <\/span>tour operators. This tour will cover the northern part of the coastal travel route: featuring Lule\u00e5, HaparandaTornio, Kemi, and Oulu. After the Matka Fair, the project hosts a media\/press trip showcasing the southern part of the coastal route; Kalajoki, Kokkola, Vaasa, Ume\u00e5, and Skellefte\u00e5 for seven different travel media.<\/span>\u00a0<\/span>\r\n

Innovative B2B Tour Planning Tool<\/span><\/b><\/h2>\r\nCoinciding with the travel fair in Helsinki, the project also launches a completely new web based \"B2B tour planning tool\". <\/span>This tool is designed to assist European tour operators in discovering and customising carefully <\/span>curated<\/span> tours in the region. The tool provides detailed information about local tourism services and service providers, with tours also shown on Google Maps.<\/span>\u00a0<\/span>\r\n\r\n\u2013 European tourism operators can explore pre-designed tours, or tailor them to their needs by filtering services and products available in the region, says Erja Back from Visit Ume\u00e5.<\/span>\u00a0<\/span>\r\n\r\nThis tool, through its innovative features, positions the Bothnian Coastal Route prominently in the tourism sector, enhancing connectivity between local tourism entities and tour operators.<\/span>\u00a0<\/span>\r\n\r\n\u2013 <\/span>On the Finnish side we have been able to integrate Visit Finland\u2019s DataHub with our website, enhancing visibility for our suppliers. Some products are manually added, of course, but a significant part is sourced via DataHub, Sari Kasvi, Project Manager at BusinessOulu, explains.<\/span>\u00a0<\/span>\r\n\r\nThe marketing website with its online planning tool for professional use is accessible <\/span>HERE<\/a><\/strong>.<\/span>\u00a0<\/span>\r\n

Increasing Demand for Nordic Products<\/span><\/b><\/h2>\r\nThe Bothnian Coastal Route aims to create a joint destination, that becomes a \"bucket list\" for European travellers in the future. This joint initiative comes at an <\/span>opportune<\/span> time, responding to the growing demand for Nordic, sustainable tourism offerings year-round.<\/span>\u00a0<\/span>\r\n\r\n\u2013 The natural coastal route of northern Finland and Sweden, bridging across the Kvarken Strait, offers a rich mix of natural and cultural experiences. With a diverse range of sustainable products, ideal for Fly&Drive concepts, we aim to attract travellers to explore these coastal attractions, says <\/span>Marianne Sj\u00f6str\u00f6m<\/span><\/b>, Project Manager at the Kvarken Council.<\/span>\u00a0<\/span>\r\n\r\nFor further details about the Bothnian Coastal Route project, please contact:<\/span>\r\nMarianne Sj\u00f6str\u00f6m, Kvarken Council, +358 40 678 83 75\r\n<\/span>Erja Back, Visit Ume\u00e5, +46 70\u202f647 62 78\u202f<\/span>\r\n<\/span>Bo Wikstr\u00f6m, Visit Skellefte\u00e5, +46 70\u202f597 73 31\u202f<\/span>\r\n<\/span>Karin \u00c5berg, Lule\u00e5 Business Region, +46 70\u202f288 26 90\u202f<\/span>\r\n<\/span>Sari Kasvi, BusinessOulu, +358 40\u202f724 94 19\u202f<\/span>\r\n<\/span>Jaana Sirki\u00e4, City of Kalajoki, +358 40\u202f359 14 57\u202f<\/span>\r\n<\/span>Peter K\u00e4llberg, Vaasa Region Development Company VASEK, +358 40\u202f844 20 58<\/span>\r\n\r\n \r\n\r\nThe Bothnian Coastal Route project, including northern Finnish and Swedish destinations, aims to increase awareness of the coastal route around the Bothnian Bay and over the Kvarken strait as an attractive travel route for both international tourists and locals.\u202fRead more about the Bothnian Coastal Route project\u202f<\/span><\/i>HERE<\/span><\/i><\/b><\/a>.<\/span><\/i>\u00a0<\/span>\r\n\r\n[caption id=\"attachment_19560\" align=\"alignleft\" width=\"2972\"]\"\" Sari Kasvi from BusinessOulu, Marianne Sj\u00f6str\u00f6m from Kvarken Council, and Karin \u00c5berg from Lule\u00e5 Business Region, participated in the meet up fair at the Interreg Aurora event in Oulu in November 2023.[\/caption]\r\n\r\n\"\"\r\n\r\n ","_et_gb_content_width":"","footnotes":""},"categories":[68,12],"tags":[],"amnen":[93,96],"class_list":["post-19576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","category-uncategorized","amnen-environment","amnen-tourism"],"acf":[],"yoast_head":"\nThe Bothnian Coastal Route Project Debuts at the Largest Travel Trade Event in Northern Europe - Kvarkenr\u00e5det<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kvarken.org\/en\/the-bothnian-coastal-route-project-debuts-at-the-largest-travel-trade-event-in-northern-europe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Bothnian Coastal Route Project Debuts at the Largest Travel Trade Event in Northern Europe - Kvarkenr\u00e5det\" \/>\n<meta property=\"og:description\" content=\"In 2024, the Interreg Aurora funded project Bothnian Coastal Route, encompassing 13 destinations around the Bothnian Bay and over the Kvarken strait, will participate at 8\u201310 key European marketing events targeting tour operators. 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