{"id":21601,"date":"2024-10-29T14:47:23","date_gmt":"2024-10-29T11:47:23","guid":{"rendered":"https:\/\/www.kvarken.org\/?p=21601"},"modified":"2024-10-29T15:00:46","modified_gmt":"2024-10-29T12:00:46","slug":"social-selling-on-the-agenda-at-bothnia-green-energy","status":"publish","type":"post","link":"https:\/\/www.kvarken.org\/en\/social-selling-on-the-agenda-at-bothnia-green-energy\/","title":{"rendered":"Social Selling on the Agenda at Bothnia Green Energy"},"content":{"rendered":"

Bothnia Green Energy is a project aimed at promoting innovative energy solutions in the Kvarken region. By highlighting SMEs and startups, the project strives to create greater visibility and engagement. One of the initiatives is a development program in Social Selling, which helps companies build long-term relationships with potential customers by engaging in their interests and needs.<\/p>\n

\u201cTen companies have just started the program, and we will offer ten more companies the opportunity to participate in the program starting in early February 2025,\u201d says Peter Hedman<\/strong>, project manager for Bothnia Green Energy.<\/p>\n

Social Selling as a Way to Build Relationships<\/strong><\/h2>\n

The companies participating in the project\u2019s development program receive tools that can help them build stronger relationships, increase their visibility, and improve their sales. By being active on LinkedIn, companies can identify and engage with potential customers and partners in a more targeted and effective way. This can lead to long-term growth and success in an increasingly competitive market.<\/p>\n

\u201cBy understanding and leveraging the power of social media, participating companies can create a more engaging and successful sales process, which in turn helps promote sustainable energy solutions in the Kvarken region,\u201d says Peter Hedman<\/strong>.<\/p>\n

Registration for the spring development program round in Social Selling, which will be held in English, is now open. Click here to register to the development program in Social Selling 2025!<\/a><\/strong><\/p>\n

 <\/p>\n

Bothnia Green Energy is funded by the EU programme Interreg Aurora, Jakobstad Region Development Company Concordia, Herrfors, Kokkolan Energia, City of Kokkola, Kvarken Council EGTC, Regional Council of Lapland, Technology Centre Merinova, Region V\u00e4sterbotten, Region V\u00e4sternorrland, Skellefte\u00e5 Municipality, Skellefte\u00e5 Kraft, Ume\u00e5 Energi, Ume\u00e5 Municipality, Vaasan S\u00e4hk\u00f6, City of Vaasa, Vaasa Region Development Company VASEK, \u00d6rnsk\u00f6ldsvik Municipality, \u00d6vik Energi.<\/em><\/p>\n

Read more about the Bothnia Green Energy project HERE.<\/b><\/a>\u00a0<\/em><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

In today\u2019s digital era, social media has become a tool for companies wanting to reach their customers in a more personal and effective way. The Bothnia Green Energy project therefore offers small and medium-sized enterprises (SMEs) and startups with energy relevance an opportunity to learn more about Social Selling and how to use LinkedIn as a sales tool.<\/p>\n","protected":false},"author":6,"featured_media":16550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"

Mats Brandt, Regional Mayor at the Regional Council of Ostrobothnia and representative of the Kvarken Council, participated in Europaforum Norra Sverige in Sundsvall, Sweden, and took the opportunity to emphasize both Finland\u2019s long tradition of security of supply and the forward-looking Nordic Connector project.<\/p>

The forum\u2019s theme, \u201cNorthern EU in a New Geopolitical Perspective\u201d, provided Brandt with a perfect stage to discuss how regions can play a larger role in Europe\u2019s geopolitical development. Brandt reminded that Finland\u2019s security of supply has deep historical roots dating back to the First World War.<\/p>

\u2013 Iron, gunpowder, and grain \u2013 that\u2019s where it starts. We are very proud of our capacity to maintain continuity during crises, which has been proven several times throughout history, not least during the oil crisis and the COVID-19 pandemic, he explained.<\/p>

However, the central part of Brandt\u2019s presentation was dedicated to the Nordic Connector project, which he describes as a lifeline for the security and development of the region and the entire Northern Nordics.<\/p>

Brandt emphasized that the project offers a new dimension of cooperation and integration across regional borders. It can act as a catalyst for further collaboration and development and has the potential to radically reshape future landscapes in both the Northern Nordics and Europe.<\/p>

\u2013 Through Nordic Connector, we are not only creating new trade routes and communication lines but also stronger ties between communities across regional borders, which enhances our collective resilience up here in the North, he explained.<\/p>

\u2013 This vision of connectivity has occasionally been forgotten but is today more relevant than ever. We are facing not just an opportunity to physically connect two coasts but also to ideologically and economically integrate the northern parts of Europe, Brandt concluded.<\/p>

In his speech at Europaforum, Brandt emphasized the importance of continuing to promote development initiatives like these at regional, national, and European levels to ensure success and to strengthen security and development in northern Europe.<\/p>

Watch and listen to Mats\u2019s speech here (in Swedish): https:\/\/youtu.be\/DR4BFEE5lBQ<\/a><\/p>

\u00a0<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"amnen":[94,95,126,93,91],"class_list":["post-21601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","amnen-business","amnen-cooperation-structures","amnen-environment-2-en","amnen-environment","amnen-innovation-en"],"acf":[],"yoast_head":"\nSocial Selling on the Agenda at Bothnia Green Energy - Kvarkenr\u00e5det<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kvarken.org\/en\/social-selling-on-the-agenda-at-bothnia-green-energy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Selling on the Agenda at Bothnia Green Energy - Kvarkenr\u00e5det\" \/>\n<meta property=\"og:description\" content=\"In today\u2019s digital era, social media has become a tool for companies wanting to reach their customers in a more personal and effective way. 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