{"id":21686,"date":"2024-11-05T10:03:51","date_gmt":"2024-11-05T07:03:51","guid":{"rendered":"https:\/\/www.kvarken.org\/?p=21686"},"modified":"2024-11-05T10:04:10","modified_gmt":"2024-11-05T07:04:10","slug":"the-northern-nature-attracts-travellers-from-the-dach-market","status":"publish","type":"post","link":"https:\/\/www.kvarken.org\/en\/the-northern-nature-attracts-travellers-from-the-dach-market\/","title":{"rendered":"The Northern Nature Attracts Travellers from the DACH Market"},"content":{"rendered":"<p><span data-contrast=\"auto\">During the webinar, participants, consisting of SME tourism companies within the project area, learned about the latest trends in the DACH (German, Austrian, Swiss) travel markets. The speaker, <\/span><b><span data-contrast=\"auto\">Jan Badur<\/span><\/b><span data-contrast=\"auto\"> from Nordic Marketing, <\/span><span data-contrast=\"auto\">is a well-known expert and consultant in this field.<\/span><\/p>\n<p><span data-contrast=\"auto\">Badur explained that Scandinavia has recently overtaken Turkey in popularity. A new holiday trend, known as \u201ccoolcation\u201d, has emerged, where people seek to avoid the heat in the south by traveling to the north instead.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cPeople spend more money on travel now than ever before, but they travel less, taking 2\u20133 trips per year\u201d, Badur explained.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Travellers to the north are experienced and willing to pay for quality and unique experiences that the region has to offer. Therefore, it\u2019s crucial for local businesses to communicate their offerings and unique selling points in advance.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cNature is the number one reason why people travel to the north\u201d, Badur emphasised.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">According to a tour operator questionnaire conducted by Nordic Marketing, Germans often book ready-made travel packages in advance, and car roundtrips remain very popular.<\/span> <span data-contrast=\"auto\">The questionnaire results show that hiking is the most popular activity among Germans in the summer, while in winter, they prefer husky safaris and viewing the northern lights. In summer, Germans like to travel around and see many places, but in winter, they usually stay in one location.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Germans most often travel in February and March, as well as during the summer season, especially in August. Hotels remain the top accommodation choice for Germans, but staying one or a few nights in special accommodations, such as glass igloos or tree houses, is also popular.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cTravellers look for authentic, local experiences in the north\u201d, Badur pointed out.<\/span><\/p>\n<p><span data-contrast=\"none\">As part of the project\u2019s cooperation with Nordic Marketing, three online events are organised during this autumn with inspiration and information to launch new trips to the region or add to existing products. The\u202ffirst event is\u202fa presentation of the destinations within the\u202fBothnian Coastal Route. The second event is a virtual fam trip,\u202fwhere tour operators can get a direct insight into the products along the Bothnian Coastal Route from selected providers.\u202fThe third event is an online sales workshop\u202fwhere travel industry professionals meet with the Finnish and Swedish companies on the Bothnian Coastal Route. Read more <\/span><a href=\"https:\/\/www.nordicmarketing.de\/en\/bothnian-coastal-route-marketplace-online-events-2024\"><b><span data-contrast=\"none\">HERE<\/span><\/b><\/a><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Watch the webinar recording <\/span><a href=\"https:\/\/www.dropbox.com\/scl\/fo\/deh2k494nifys111cdrbi\/AKhwj2sTRhwdOlmGVIKGlE0?e=3&amp;preview=2024-10-04_NordicMarketing_Webinar.mp4&amp;rlkey=d1nlnnden15gbqdt3k0wc46i8&amp;dl=0\"><b><span data-contrast=\"none\">HERE<\/span><\/b><\/a><span data-contrast=\"none\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><i><span data-contrast=\"auto\">The Bothnian Coastal Route project, including northern Finnish and Swedish destinations, aims to increase awareness of the coastal route around the Bothnian Bay and over the Kvarken strait as an attractive travel route for both international tourists and locals. Read more about the Bothnian Coastal Route project\u202f<\/span><\/i><a href=\"https:\/\/www.kvarken.org\/en\/project\/bothnian-coastal-route\/\"><b><i><span data-contrast=\"none\">HERE<\/span><\/i><\/b><\/a><i><span data-contrast=\"auto\">.<\/span><\/i><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-16002\" src=\"https:\/\/www.kvarken.org\/wp-content\/uploads\/2023\/01\/cropped-AURORA-RGB-Color-1.png\" alt=\"\" width=\"600\" height=\"136\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Friday, October 4th, the Bothnian Coastal Route project team organised a webinar titled \u201dDACH markets &#8211; how to prepare?\u201d in collaboration with Nordic Marketing, a tourism marketing agency specialised in Northern Europe.<\/p>\n","protected":false},"author":6,"featured_media":21675,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"amnen":[96],"class_list":["post-21686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","amnen-tourism"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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