{"id":22756,"date":"2025-04-24T13:41:06","date_gmt":"2025-04-24T10:41:06","guid":{"rendered":"https:\/\/www.kvarken.org\/?p=22756"},"modified":"2025-04-24T13:46:19","modified_gmt":"2025-04-24T10:46:19","slug":"stronger-networks","status":"publish","type":"post","link":"https:\/\/www.kvarken.org\/en\/stronger-networks\/","title":{"rendered":"Increased Visibility and Stronger Networks \u2013 Social Selling in Bothnia Green Energy"},"content":{"rendered":"<p style=\"font-weight: 400;\"><em><strong>How do you build relationships and strengthen your brand in a digital world? Through its Social Selling initiative, the Bothnia Green Energy project has equipped small and medium-sized enterprises, as well as energy-related startups, with new tools to expand their reach on LinkedIn.<\/strong><\/em><\/p>\n<p style=\"font-weight: 400;\">Over the course of two program rounds, participating companies have taken part in a development initiative focused on Social Selling, using LinkedIn as a strategic tool for sales and relationship-building. The aim has been to establish long-term connections, enhance online presence, and support the growth of sustainable and competitive businesses in the Kvarken region.<\/p>\n<p style=\"font-weight: 400;\">\u201cIt\u2019s been exciting to see how small tweaks in how I communicate on LinkedIn can make a big impact,\u201d says <strong>Ebba Nabb<\/strong>, Business Manager and Sales at upKeeper Solutions and continues,<\/p>\n<p style=\"font-weight: 400;\">\u201cBy actively growing my network and sharing content related to my work, I\u2019ve increased my visibility and built more valuable connections.\u201d<\/p>\n<p style=\"font-weight: 400;\">Now concluded, the program provided concrete methods for identifying and engaging with relevant target audiences. Participants worked actively on refining their profiles, sharing meaningful content, and growing their networks.<\/p>\n<p style=\"font-weight: 400;\">\u201cWe\u2019ve connected with potential partners and received valuable insights through those contacts,\u201d says <strong>Jorma Koivuniemi,<\/strong> Head of Procurement and Sales at ClimaPro.<\/p>\n<p style=\"font-weight: 400;\"><strong>Peter Hedman<\/strong>, Project Manager for Bothnia Green Energy, has seen clear outcomes from the initiative:<\/p>\n<p style=\"font-weight: 400;\">\u201cSocial Selling is a powerful way to reach new customers and partners via LinkedIn, but it takes time and commitment. That\u2019s why it\u2019s especially rewarding to hear from so many participants who are already seeing increased engagement and stronger business connections thanks to their LinkedIn activity. This is exactly what we aimed for when developing this initiative \u2013 to help companies increase their visibility and build relationships across borders that drive sustainable growth.\u201d<\/p>\n<p style=\"font-weight: 400;\">This initiative is part of Bothnia Green Energy\u2019s broader mission to highlight innovative energy solutions and strengthen the business community in the Kvarken region. Through the Social Selling program, participants have gained new perspectives, practical tools, and a better understanding of how to approach sales strategically through digital channels \u2013 knowledge that will continue to generate value well beyond the project\u2019s end.<\/p>\n<p style=\"font-weight: 400;\"><img decoding=\"async\" class=\"wp-image-18514 alignnone\" src=\"https:\/\/www.kvarken.org\/wp-content\/uploads\/2023\/09\/AURORA-CMYK-Color.png\" alt=\"\" width=\"600\" height=\"181\" \/><\/p>\n<p style=\"font-weight: 400;\"><em>Bothnia Green Energy is funded by the EU Interreg Aurora program, Jakobstad Region Development Company Concordia, Herrfors, Kokkolan Energia, the City of Kokkola, the Kvarken Council EGTC, the Regional Council of Lapland, Technology Centre Merinova, V\u00e4sterbotten County Council, V\u00e4sternorrland County Council, the Municipality of Skellefte\u00e5, Skellefte\u00e5 Kraft, Ume\u00e5 Energi, the Municipality of Ume\u00e5, Vaasan S\u00e4hk\u00f6, the City of Vaasa, Vaasa Region Development Company VASEK, the Municipality of \u00d6rnsk\u00f6ldsvik, and \u00d6vik Energi.<\/em><\/p>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/www.kvarken.org\/en\/project\/bothnia-green-energy\/\">Click here to learn more about the Bothnia Green Energy project!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you build relationships and strengthen your brand in a digital world? Through its Social Selling initiative, the Bothnia Green Energy project has equipped small and medium-sized enterprises, as well as energy-related startups, with new tools to expand their reach on LinkedIn<\/p>\n","protected":false},"author":5,"featured_media":22759,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"amnen":[94,95,126,93,91],"class_list":["post-22756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","amnen-business","amnen-cooperation-structures","amnen-environment-2-en","amnen-environment","amnen-innovation-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Increased Visibility and Stronger Networks \u2013 Social Selling in Bothnia Green Energy - Kvarkenr\u00e5det<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kvarken.org\/en\/stronger-networks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Increased Visibility and Stronger Networks \u2013 Social Selling in Bothnia Green Energy - Kvarkenr\u00e5det\" \/>\n<meta property=\"og:description\" content=\"How do you build relationships and strengthen your brand in a digital world? 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