{"id":25170,"date":"2026-06-08T09:54:52","date_gmt":"2026-06-08T06:54:52","guid":{"rendered":"https:\/\/www.kvarken.org\/?p=25170"},"modified":"2026-06-08T13:43:05","modified_gmt":"2026-06-08T10:43:05","slug":"the-societal-value-of-aviation-in-focus-as-the-future-of-regional-air-services-was-discussed","status":"publish","type":"post","link":"https:\/\/www.kvarken.org\/en\/the-societal-value-of-aviation-in-focus-as-the-future-of-regional-air-services-was-discussed\/","title":{"rendered":"The societal value of aviation in focus as the future of regional air services was discussed"},"content":{"rendered":"<h1>The societal value of aviation in focus as the future of regional air services was discussed<\/h1>\n<p><em>How will labour markets, businesses and public services be affected if accessibility declines? And how can aviation transition towards more sustainable solutions while regions continue to grow, attract investment and bring people closer together?<\/em><\/p>\n<p>These were among the questions at the heart of the seminar <em>Flight as a Societal Investment<\/em>, which brought together stakeholders from Finland and Sweden in Skellefte\u00e5. Representatives from municipalities, regions, airports, businesses and development organisations discussed the role of aviation in a Northern Nordic region shaped by major industrial investments, the green transition and a changing security environment.<\/p>\n<h2>Accessibility is about more than travel<\/h2>\n<p>A recurring theme throughout the seminar was that the importance of aviation extends far beyond travel itself. Accessibility influences the ability to attract skilled labour, develop businesses, conduct research, provide public services and maintain functioning labour markets across vast distances.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_25184\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-25184\" class=\"wp-image-25184 size-large\" src=\"https:\/\/www.kvarken.org\/wp-content\/uploads\/2026\/06\/DSC02285-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.kvarken.org\/wp-content\/uploads\/2026\/06\/DSC02285-980x653.jpg 980w, https:\/\/www.kvarken.org\/wp-content\/uploads\/2026\/06\/DSC02285-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><p id=\"caption-attachment-25184\" class=\"wp-caption-text\">Andreas Forsgren of Tyr\u00e9ns presented findings from the FAIR, FAIR 2 and New North projects.<\/p><\/div>\n<p>&nbsp;<\/p>\n<p><strong>Andreas Forsgren<\/strong> of Tyr\u00e9ns presented findings and experiences from the FAIR, FAIR 2 and New North projects. Drawing on mobility data, commuting patterns and labour market analyses, he illustrated how people and businesses move between regions and highlighted both the needs and opportunities for strengthening accessibility across the Northern Nordics.<\/p>\n<p><strong>Lilly B\u00e4cklund<\/strong>, Chair of Swedish Regional Airports, highlighted the importance of aviation for critical societal functions. Through practical examples, she demonstrated how vulnerable transport chains can become when accessibility deteriorates. The discussion therefore extended beyond travel itself to include the impact on healthcare, public services and other critical functions when connections are unavailable or fail to operate as intended.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_25178\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-25178\" class=\"wp-image-25178 size-large\" src=\"https:\/\/www.kvarken.org\/wp-content\/uploads\/2026\/06\/DSC02265-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.kvarken.org\/wp-content\/uploads\/2026\/06\/DSC02265-980x653.jpg 980w, https:\/\/www.kvarken.org\/wp-content\/uploads\/2026\/06\/DSC02265-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><p id=\"caption-attachment-25178\" class=\"wp-caption-text\">Lilly B\u00e4cklund highlighted the importance of aviation for critical societal functions.<\/p><\/div>\n<p>&nbsp;<\/p>\n<h2>The societal benefits of aviation are not reflected in the price of an airline ticket<\/h2>\n<p><strong>Fredrik K\u00e4mpfe<\/strong> of Transportf\u00f6retagen Flyg argued that aviation must be viewed as part of an integrated transport system.<\/p>\n<p>\u201cThe societal value of aviation is not reflected in the price of an airline ticket.\u201d<\/p>\n<p>According to K\u00e4mpfe, many of aviation\u2019s benefits arise outside the transport system itself, while funding remains closely linked to aviation activity. He pointed out that good air connections influence the ability to recruit skilled workers, support business development, enable research and maintain public services in regions characterised by long distances.<\/p>\n<p>He also called for a broader discussion about the role of aviation within the transport system and argued that regional air services in some parts of the Nordic region should be regarded as an essential part of public transport.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_25190\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-25190\" class=\"wp-image-25190 size-large\" src=\"https:\/\/www.kvarken.org\/wp-content\/uploads\/2026\/06\/DSC02310-kopia-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.kvarken.org\/wp-content\/uploads\/2026\/06\/DSC02310-kopia-980x653.jpg 980w, https:\/\/www.kvarken.org\/wp-content\/uploads\/2026\/06\/DSC02310-kopia-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><p id=\"caption-attachment-25190\" class=\"wp-caption-text\">Fredrik K\u00e4mpfe of Transportf\u00f6retagen Flyg.<\/p><\/div>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2>The transition requires new solutions<\/h2>\n<p>The seminar also addressed sustainable aviation fuels (SAF), electric aviation and future mobility solutions. At the same time, several speakers emphasised that new technologies must be supported by viable business models, investment and long-term decision-making if they are to succeed in practice.<\/p>\n<p>K\u00e4mpfe described SAF as the most important short-term opportunity for reducing aviation emissions. He also argued that the Northern Nordics are well positioned both to produce and use sustainable aviation fuels.<\/p>\n<p><strong>Robert Lindberg<\/strong>, CEO of Skellefte\u00e5 Airport, stressed the importance of testing new solutions in practice. He highlighted the need for new business models for future regional air services and called for a more integrated approach in which aviation is considered part of the wider transport system.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_25181\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-25181\" class=\"wp-image-25181 size-large\" src=\"https:\/\/www.kvarken.org\/wp-content\/uploads\/2026\/06\/DSC02267-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.kvarken.org\/wp-content\/uploads\/2026\/06\/DSC02267-980x653.jpg 980w, https:\/\/www.kvarken.org\/wp-content\/uploads\/2026\/06\/DSC02267-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><p id=\"caption-attachment-25181\" class=\"wp-caption-text\">Robert Lindberg, CEO of Skellefte\u00e5 Airport.<\/p><\/div>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2>FAIR 3 takes the next step<\/h2>\n<p>The seminar concluded with a look ahead. <strong>Mathias Lindstr\u00f6m<\/strong>, Director of the Kvarken Council EGTC, presented the recently approved FAIR 3 project, which builds on the results of FAIR and FAIR 2.<\/p>\n<p>\u201cNow it is time to take the next step.\u201d<\/p>\n<p>The new FAIR 3 project will analyse the potential for developing cross-border publicly procured air services, develop models for cost and responsibility sharing, and examine the legal and administrative conditions required for future solutions between Finland and Sweden.<\/p>\n<p>Lindstr\u00f6m noted that several years of work through FAIR, FAIR 2, New North and other cross-border initiatives have generated extensive knowledge about demand, mobility, technology and potential service models.<\/p>\n<p>He emphasised that the next step is to turn that knowledge into practical action and that cross-border cooperation provides the region with strong opportunities to develop and test new solutions for the regional air services of the future.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_25193\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-25193\" class=\"wp-image-25193 size-large\" src=\"https:\/\/www.kvarken.org\/wp-content\/uploads\/2026\/06\/DSC02334-kopia-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.kvarken.org\/wp-content\/uploads\/2026\/06\/DSC02334-kopia-980x653.jpg 980w, https:\/\/www.kvarken.org\/wp-content\/uploads\/2026\/06\/DSC02334-kopia-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><p id=\"caption-attachment-25193\" class=\"wp-caption-text\">Mathias Lindstr\u00f6m, Director of the Kvarken Council EGTC, presented the FAIR 3 project.<\/p><\/div>\n<p>&nbsp;<\/p>\n<div id=\"attachment_25172\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-25172\" class=\"wp-image-25172 size-large\" src=\"https:\/\/www.kvarken.org\/wp-content\/uploads\/2026\/06\/DSC02247-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.kvarken.org\/wp-content\/uploads\/2026\/06\/DSC02247-980x653.jpg 980w, https:\/\/www.kvarken.org\/wp-content\/uploads\/2026\/06\/DSC02247-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><p id=\"caption-attachment-25172\" class=\"wp-caption-text\">Lotta R\u00f6nstr\u00f6m of North Sweden European Office moderated the seminar.<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-16002\" src=\"https:\/\/www.kvarken.org\/wp-content\/uploads\/2023\/01\/cropped-AURORA-RGB-Color-1.png\" alt=\"\" width=\"600\" height=\"136\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-24924\" src=\"https:\/\/www.kvarken.org\/wp-content\/uploads\/2026\/04\/New_North_ikoni_teksti_rgb-1024x391.png\" alt=\"\" width=\"100\" height=\"38\" \/>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<img decoding=\"async\" class=\"alignnone wp-image-24927\" src=\"https:\/\/www.kvarken.org\/wp-content\/uploads\/2026\/04\/New_North_WP_3_rgb-1024x1024.png\" alt=\"\" width=\"40\" height=\"40\" \/><\/p>\n<p><em><img decoding=\"async\" class=\"alignnone wp-image-24912\" src=\"https:\/\/www.kvarken.org\/wp-content\/uploads\/2026\/04\/SKEAIR_L.png\" alt=\"\" width=\"164\" height=\"50\" \/><\/em><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-24915\" src=\"https:\/\/www.kvarken.org\/wp-content\/uploads\/2026\/04\/Skellefteakommun_farg.jpg\" alt=\"\" width=\"100\" height=\"31\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8426\" src=\"https:\/\/www.kvarken.org\/wp-content\/uploads\/2020\/12\/Kvarkenradet-Merenkurkun-neuvosto-tunnus-RGB_transparant-1024x286.png\" alt=\"Kvarkenr\u00e5det-Merenkurkun-neuvosto-tunnus-RGB_vit\" width=\"150\" height=\"42\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How will labour markets, businesses and public services be affected if accessibility declines? And how can aviation transition towards more sustainable solutions while regions continue to grow, attract investment and bring people closer together?<\/p>\n","protected":false},"author":5,"featured_media":25206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"amnen":[94,95,91,118,90],"class_list":["post-25170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","amnen-business","amnen-cooperation-structures","amnen-innovation-en","amnen-networks","amnen-infrastructure"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The societal value of aviation in focus as the future of regional air services was discussed - Kvarkenr\u00e5det<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kvarken.org\/en\/the-societal-value-of-aviation-in-focus-as-the-future-of-regional-air-services-was-discussed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The societal value of aviation in focus as the future of regional air services was discussed - Kvarkenr\u00e5det\" \/>\n<meta property=\"og:description\" content=\"How will labour markets, businesses and public services be affected if accessibility declines? 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