{"id":3220,"date":"2020-05-29T15:06:35","date_gmt":"2020-05-29T15:06:35","guid":{"rendered":"http:\/\/kvarken.org\/resedrommar-ska-ge-projektets-foretag-synlighet"},"modified":"2020-12-18T07:55:39","modified_gmt":"2020-12-18T07:55:39","slug":"resedrommar-ska-ge-projektets-foretag-synlighet","status":"publish","type":"post","link":"https:\/\/www.kvarken.org\/en\/resedrommar-ska-ge-projektets-foretag-synlighet\/","title":{"rendered":"Resedr\u00f6mmar ska ge projektets f\u00f6retag synlighet"},"content":{"rendered":"<p><em>Bes\u00f6ksn\u00e4ringens utmaningar i och med Covid-19 har lett till att man \u00e4ven i projektet Destination Kvarken b\u00f6rjat se sig om efter tillf\u00e4lliga alternativa l\u00f6sningar. I st\u00e4llet f\u00f6r att i sommar hoppas p\u00e5 m\u00e5nga turister fr\u00e5n projektets egentliga m\u00e5lmarknader med tysktalande turister hoppas man nu f\u00e5 upp \u00f6gonen f\u00f6r v\u00e4rldsarvet och hela projektomr\u00e5det fr\u00e5n n\u00e4rmare regioner. D\u00e4rmed har projektet tillf\u00e4lligt g\u00e5tt in f\u00f6r en alternativ l\u00f6sning, d\u00e4r man byter m\u00e5lgrupp och m\u00e5lmarknad till slutkund p\u00e5 hemmamarknaderna i Sverige och Finland. Detta kommer att genomf\u00f6ras genom en kampanj i sociala medier.<\/em><\/p>\n<p>\u2013 Vi planerar en marknadsf\u00f6ringskampanj i sociala medier som riktar sig direkt till konsumenter i st\u00f6rre befolkningscenter i Finland, Sverige och Norge. Man byter allts\u00e5 tillf\u00e4lligt m\u00e5lgrupp och m\u00e5lmarknad f\u00f6r projektet, s\u00e4ger <strong>Marianne Sj\u00f6str\u00f6m<\/strong>, projektledare Kvarkenr\u00e5det.<\/p>\n<p>\u2013 Vi kommer att lyfta teman vi har p\u00e5 kvarkendestinations.com, det vill s\u00e4ga Nature &amp; activities, Culture, Food &amp; Drinks, Family. P\u00e5 s\u00e5 s\u00e4tt f\u00e5r f\u00f6retag knutna till projektet synlighet.<\/p>\n<p>Syftet med kampanjen \u00e4r att inbjuda till bes\u00f6k i Kvarkenomr\u00e5det n\u00e4r l\u00e4get till\u00e5ter och \u00e4ven kampanjen lanseras n\u00e4r l\u00e4get till\u00e5ter.<\/p>\n<p>\u2013 Materialbanken p\u00e5 sidan kvarkendestinations.com \u00e4r f\u00e4rskt och vi har mycket att laborera med. Jo kommunikation i Ume\u00e5, som hj\u00e4lper projektet med att planera och genomf\u00f6ra kampanjen, kommer till en b\u00f6rjan hj\u00e4lpa oss med en testkampanj, med vilken vi ska se hur en utvald testm\u00e5lgrupp tar emot v\u00e5r kampanj och hurudana reaktioner den v\u00e4cker, ber\u00e4ttar <strong>Peter K\u00e4llberg<\/strong>, projektledare fr\u00e5n Vasaregionens utveckling VASEK.<\/p>\n<p>\u2013 Temat kommer vara \u201dresedr\u00f6mmar\u201d och tidpunkten f\u00f6r detta test infaller i b\u00f6rjan av juni. Jo Kommunikation kommer hj\u00e4lpa oss analysera reaktionerna och vi kommer forma den planerade st\u00f6rre kampanjen utg\u00e5ende fr\u00e5n hur testkampanjen tas emot.<\/p>\n<p>Tanken \u00e4r att den slutliga kampanjen i Facebook och Instagram riktar sig till de som planerar en rundresa med egen bil. Tidpunkten f\u00f6r den slutliga kampanjen \u00e4r \u00e4nnu inte mogen;<\/p>\n<p>\u2013 Vi hoppas att sj\u00e4lva kampanjen kan lanseras mycket snart och att vi p\u00e5 detta s\u00e4tt kan hj\u00e4lpa regionens f\u00f6retag klara denna ytterst utmanande sommar, s\u00e4ger Sj\u00f6str\u00f6m hoppfullt.<\/p>\n<p>\u2013 D\u00e4rut\u00f6ver kommer projektet, s\u00e5 fort reserestriktionerna sl\u00e4pps, forts\u00e4ttningsvis ocks\u00e5 v\u00e4nda sig till den tyska m\u00e5lgruppen med en facebook kampanj. \u00c4ven denna kampanj har sin utg\u00e5ngspunkt i v\u00e5ra fyra teman och syftar till att locka med m\u00e5ngfalden i natur och kultur i v\u00e5ra tv\u00e5 l\u00e4nder och att f\u00e5 flera Nordenv\u00e4nner att uppt\u00e4cka omr\u00e5det runt Kvarken. Kampanjen g\u00f6rs i samarbete med Nordic Marketing, till\u00e4gger <strong>Erja Back<\/strong>, projektledare vid Visit Ume\u00e5.<\/p>\n<p>Redan nu delas p\u00e5 Instagram inspirationsbilder fr\u00e5n Kvarkenregionen som ska h\u00e5lla dr\u00f6mmar vid liv. F\u00f6lj Instagramkontot <a href=\"https:\/\/www.instagram.com\/kvarkendestinations\/\">@Kvarkendestinations <\/a>och dela g\u00e4rna dina bilder fr\u00e5n regionen med taggen #kvarkendestinations s\u00e5 att vi alla kan se dem \u2013 och s\u00e5 att vi kan dela dem vidare p\u00e5 kontot.<\/p>\n<p>Emmes Retreat Photo: LOLA AKINMADE AKERSTROM \/ Kvarken Destinations Contentbank<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bes\u00f6ksn\u00e4ringens utmaningar i och med Covid-19 har lett till att man \u00e4ven i projektet Destination Kvarken b\u00f6rjat se sig om efter tillf\u00e4lliga alternativa l\u00f6sningar.<\/p>\n","protected":false},"author":2,"featured_media":2015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"amnen":[94,96],"class_list":["post-3220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","amnen-business","amnen-tourism"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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