{"id":3221,"date":"2020-06-12T15:10:26","date_gmt":"2020-06-12T12:10:26","guid":{"rendered":"http:\/\/kvarken.org\/kvarkenregionen-en-vinnare-bland-resmalen-efter-coronakrisen"},"modified":"2020-12-18T07:56:56","modified_gmt":"2020-12-18T07:56:56","slug":"kvarkenregionen-en-vinnare-bland-resmalen-efter-coronakrisen","status":"publish","type":"post","link":"https:\/\/www.kvarken.org\/en\/kvarkenregionen-en-vinnare-bland-resmalen-efter-coronakrisen\/","title":{"rendered":"Kvarkenregionen – en vinnare bland resm\u00e5len efter coronakrisen?"},"content":{"rendered":"

Efter coronakrisen kommer troligtvis bes\u00f6karen att favorisera destinationer med ren natur, naturaktiviteter, n\u00e4rhet till havet, upplevelser, utrymme och avskildhet. Troligt \u00e4r ocks\u00e5, att bes\u00f6ksm\u00e5lets s\u00e4kerhet, lugn och ro \u00e4r viktiga kriterier n\u00e4r inhemska och kanske fr\u00e4mst utl\u00e4ndska bes\u00f6kare v\u00e4ljer resm\u00e5l. H\u00e4r kan Kvarkenregionens resm\u00e5l, Kvarken Destinations, ligga bra till fram\u00f6ver eftersom man kan erbjuda just detta.<\/p>\n

F\u00f6retagen som medverkar i projektet Destination Kvarken ser med tillf\u00f6rsikt p\u00e5 framtiden trots oro, os\u00e4kerhet och bakslag under p\u00e5g\u00e5ende coronakris. Det h\u00e4r ger den rapport vid handen, som Hanken Svenska handelsh\u00f6gskolan gjort inom ramen f\u00f6r projektet p\u00e5 basen av en unders\u00f6kning som genomf\u00f6rdes bland f\u00f6retagen i april 2020.<\/p>\n

Det positiva \u00e4r, att f\u00f6retagen inte har lamslagits helt under krisen, utan de flesta har aktivt anv\u00e4nt tiden till utvecklingsaktiviteter, f\u00f6r att vara b\u00e4ttre rustade n\u00e4r krisen \u00e4r \u00f6ver. Man har t.ex. utvecklat och f\u00f6rb\u00e4ttrat sina webbsidor och n\u00e4tbokningssystem, satsat p\u00e5 produkt- och tj\u00e4nsteutveckling och s\u00e4kerhet, men ocks\u00e5 fixat och renoverat under kristiden.<\/p>\n

F\u00f6r att f\u00e5 en helhetsbild av turistakt\u00f6rernas uppfattningar i hela Kvarkenregionen har Hanken i sin analys \u00e4ven tittat p\u00e5 motsvarande unders\u00f6kningar fr\u00e5n svenska sidan. Man ser tydliga likheter i hur f\u00f6retagen ser p\u00e5 krisen och de utmaningar den f\u00f6r med sig.<\/p>\n

De flesta r\u00e4knar med att inrikes turismen \u00e5terh\u00e4mtar sig snabbast, medan de utl\u00e4ndska bes\u00f6karna kanske l\u00e5ter v\u00e4nta p\u00e5 sig till n\u00e4sta \u00e5r. Individuellt resande och bilturismen v\u00e4ntas \u00f6ka. B\u00e5de Finland och Sverige, liksom hela Norden, ses generellt som trygga resm\u00e5l, emedan vi inte f\u00f6rknippas med massturism.<\/p>\n

Det som f\u00f6retagen efterlyser av destinationerna i nul\u00e4get, \u00e4r bl.a. hj\u00e4lp med marknadsf\u00f6ring t.ex. genom gemensam marknadsf\u00f6ring i de nordiska l\u00e4nderna. Destination Kvarken projektet deltar naturligtvis \u00e4ven med marknadsf\u00f6ringsaktiviteter f\u00f6r att lyfta Kvarkenregionens turistf\u00f6retag, dock f\u00f6rst\u00e5s med beaktande av r\u00e5dande reserestriktioner.<\/p>\n

Coronavirus pandemin orsakar stora bekymmer f\u00f6r turismen, men samtidigt st\u00e4rker situationen innovationsprocesserna bland f\u00f6retagen. \u00c4ven destinationsbolagen kanske hamnar att omv\u00e4rdera sina strategier och \u00f6verv\u00e4ga ett bredare destinationssamarbete. Genom samarbete har Kvarkenregionens destinationer m\u00f6jlighet till betydligt st\u00f6rre synlighet p\u00e5 internationella turismmarknader.<\/p>\n

L\u00e4nkar till sammandrag och rapport:<\/strong>
\nhttps:\/\/www.kvarken.org\/nyheter1\/effekter-av-krisen-covid-19-i-turistforetag-i-kvarkenregionen<\/a>
\nhttps:\/\/www.kvarken.org\/assets\/Uploads\/COVID-19-REPORT-Hanken-6-2.pdf<\/a><\/p>\n

Till\u00e4ggsfr\u00e5gor om unders\u00f6kningen:<\/strong>
\nProfessor i marknadsf\u00f6ring, Peter Bj\u00f6rk peter.bjork@hanken.fi, 040-352 1723
\neller
\nProjektkoordinator, Destination Kvarken, Annika Pollari annika.pollari@hanken.fi, 050- 415 6440<\/p>\n

***
\nNya och st\u00f6rre marknader tillsammans<\/strong>
\nDestination Kvarken (marknadsf\u00f6ringsnamn Kvarken Destinations) ska hj\u00e4lpa exportmogna sm\u00e5 och medelstora f\u00f6retag med fokus p\u00e5 bes\u00f6ksn\u00e4ring att n\u00e5 ut till nya marknader f\u00f6r \u00f6kad tillv\u00e4xt och konkurrenskraft. Syftet \u00e4r att \u00f6ka antalet bes\u00f6kare p\u00e5 omr\u00e5det som omfattar f\u00f6ljande destinationsbolags verksamhetsomr\u00e5den; Visit Vasa, Visit Ume\u00e5, H\u00f6ga Kusten, Visit Sein\u00e4joki Region, Visit Kokkola, Visit Jakobstad region samt Visit Kristinestad.
\nGenom gemensamma och intensifierade insatser jobbar vi f\u00f6r att \u00f6ka antalet researrang\u00f6rer som tar med destinationen i sitt programutbud. Vi vill ocks\u00e5 v\u00e4cka det mediala intresset f\u00f6r st\u00f6rre synlighet f\u00f6r destinationen. Projektet har \u00e4ven starkt fokus p\u00e5 digitalisering, forskning och utveckling inom bes\u00f6ksn\u00e4ring i regionen.<\/p>\n

L\u00e4s mer och bekanta dig med material som hittills tagits fram p\u00e5 kvarken.org och bekanta dig med den mot researrang\u00f6rer riktade hemsidan kvarkendestinations.com<\/a><\/p>\n

Projektparter:<\/strong>
\nKvarkenr\u00e5det (Lead Part) | Vasaregionens utveckling Ab VASEK | Hanken Svenska handelsh\u00f6gskolan | Ume\u00e5 kommun | Visit Ume\u00e5 AB | H\u00f6ga Kusten Destinationsutveckling AB
\nHuvudfinansi\u00e4r: Interreg Botnia-Atlantica
\nMedfinansi\u00e4rer:<\/strong>
\nKvarkenr\u00e5det (FI) | Vasaregionens utveckling Ab VASEK (FI) | Hanken Svenska handelsh\u00f6gskolan (FI) | Ume\u00e5 kommun (SE) | H\u00f6ga Kusten Destinationsutveckling AB (SE) | \u00d6sterbottens f\u00f6rbund (FI) | Region V\u00e4sterbotten (SE) | Region V\u00e4sternorrland (SE) | L\u00e4nsstyrelsen V\u00e4sternorrland (SE) | Vasa stad\/Visit Vasa (FI) | Etel\u00e4-Pohjanmaan Matkailu Oy (FI) | Kokkolan Matkailu Oy (FI) | Ab Jakobstadsregionens utvecklingsbolag Concordia (FI) | Kristinestads n\u00e4ringslivscentral (FI) | NLC Ferry (FI)<\/p>\n","protected":false},"excerpt":{"rendered":"

Efter coronakrisen kommer troligtvis bes\u00f6karen att favorisera destinationer med ren natur, naturaktiviteter, n\u00e4rhet till havet, upplevelser, utrymme och avskildhet.<\/p>\n","protected":false},"author":2,"featured_media":2163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"amnen":[94,96],"class_list":["post-3221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","amnen-business","amnen-tourism"],"acf":[],"yoast_head":"\nKvarkenregionen - en vinnare bland resm\u00e5len efter coronakrisen? - Kvarkenr\u00e5det<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kvarken.org\/en\/kvarkenregionen-en-vinnare-bland-resmalen-efter-coronakrisen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kvarkenregionen - en vinnare bland resm\u00e5len efter coronakrisen? 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