{"id":4372,"date":"2020-03-20T13:52:34","date_gmt":"2020-03-20T13:52:34","guid":{"rendered":"http:\/\/kvarken.org\/overvaldigande-internationellt-mediaintresse-for-kvarken"},"modified":"2020-12-18T09:11:32","modified_gmt":"2020-12-18T09:11:32","slug":"overvaldigande-internationellt-mediaintresse-for-kvarken","status":"publish","type":"post","link":"https:\/\/www.kvarken.org\/en\/overvaldigande-internationellt-mediaintresse-for-kvarken\/","title":{"rendered":"\u00d6verv\u00e4ldigande internationellt mediaintresse f\u00f6r Kvarken"},"content":{"rendered":"<p><em>I mars deltog projektet Kvarken Destinations i tv\u00e5 media evenemang i den tyska huvudstaden Berlin; International Media Marketplace (IMM) 2020 som samlade 140 tyska resejournalister och Skandinavian Match, som hade fokus p\u00e5 influensers. N\u00e4rmare 30 medier i form av magasin, dagstidningar, radio och influensers visade stort intresse f\u00f6r Kvarken Destinations.<\/em><\/p>\n<p>Kvarken, som i internationella mediasammanhang \u00e4r ett ok\u00e4nt begrepp, f\u00f6rklarades med \u201dGulf of Bothnia\u201d och Bottnischer Meerbusen, som det heter p\u00e5 tyska. Bes\u00f6ksm\u00e5l som framh\u00f6lls var till exempel UNESCO V\u00e4rldsarvet H\u00f6ga Kusten\/Kvarkens sk\u00e4rg\u00e5rd, Alvar Aalto center och Tangofestivalen, tr\u00e4husst\u00e4derna vid finska kusten, fyr\u00f6n Tankar, den oreglerade Vindel\u00e4lven och den f\u00f6re detta, Europeiska kulturhuvudstaden Ume\u00e5.<\/p>\n<p>\u2013 Vi har f\u00f6rst\u00e5tt att media kan intressera sig f\u00f6r en destination som innefattar produkter fr\u00e5n tv\u00e5 l\u00e4nder med vacker och sp\u00e4nnande natur, m\u00e5nga kontraster, och som de dessutom inte har h\u00f6rt talas om tidigare. Vi hade \u00e4nd\u00e5 inte f\u00f6rutsett att intresset f\u00f6r att lyfta omr\u00e5det var s\u00e5 pass stort, konstaterar <strong>Erja Back<\/strong>, projektledare p\u00e5 Kvarken Destinations, som deltog i eventen i Berlin.<\/p>\n<p>\u2013 Till exempel matjournalister visade stort intresse f\u00f6r det nordiska k\u00f6ket.<br \/>\nDet material som finns p\u00e5 sidan <a href=\"https:\/\/kvarkendestinations.com\" target=\"_blank\" rel=\"noopener\">kvarkendestinations.com<\/a> konstaterades inneh\u00e5lla bra material f\u00f6r en skribent, som vill ber\u00e4tta om v\u00e5ra lokala r\u00e5varor, producenter och restauranger i Kvarken f\u00f6r tyska gourm\u00e9-intresserade l\u00e4sare, som f\u00f6rhoppningsvis inspireras till att bes\u00f6ka omr\u00e5det, forts\u00e4tter Back.<\/p>\n<p>Projektet lyckades f\u00e5 god synlighet i Berlin genom media evenemangen, trots att den stora resem\u00e4ssan ITB, d\u00e4r projektet ocks\u00e5 skulle ha medverkat, inst\u00e4lldes till f\u00f6ljd av Covid-19.<\/p>\n<p><em>Det EU-finansierade gr\u00e4ns\u00f6verskridande Interreg Botnia-Atlantica projektet Kvarken Destinations uppdrag \u00e4r bland annat att v\u00e4cka intresset f\u00f6r omr\u00e5det hos internationell press och media. Det \u00e4r ocks\u00e5 anledningen till att projektet lanserat en hemsida, kvarkendestinations.com, som riktar sig till journalister och researrang\u00f6rer. Med sina inspirerande bilder och filmer bidrar webbsidan till stort intresset bland projektets m\u00e5lgrupper.<\/em><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-2979 alignleft\" src=\"https:\/\/www.kvarken.org\/wp-content\/uploads\/2020\/12\/Intrerreg-BA-FI-RGB_650x160-300x74.png\" alt=\"\" width=\"300\" height=\"74\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I mars deltog projektet Kvarken Destinations i tv\u00e5 media evenemang i den tyska huvudstaden Berlin; International Media Marketplace (IMM) 2020 som samlade 140 tyska resejournalister och Skandinavian Match, som hade fokus p\u00e5 influensers. N\u00e4rmare 30 medier i form av magasin, dagstidningar, radio och influensers visade stort intresse f\u00f6r Kvarken Destinations.<\/p>\n","protected":false},"author":2,"featured_media":3932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"amnen":[96,97],"class_list":["post-4372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","amnen-tourism","amnen-worldheritage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00d6verv\u00e4ldigande internationellt mediaintresse f\u00f6r Kvarken - Kvarkenr\u00e5det<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kvarken.org\/en\/overvaldigande-internationellt-mediaintresse-for-kvarken\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00d6verv\u00e4ldigande internationellt mediaintresse f\u00f6r Kvarken - Kvarkenr\u00e5det\" \/>\n<meta property=\"og:description\" content=\"I mars deltog projektet Kvarken Destinations i tv\u00e5 media evenemang i den tyska huvudstaden Berlin; International Media Marketplace (IMM) 2020 som samlade 140 tyska resejournalister och Skandinavian Match, som hade fokus p\u00e5 influensers. 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