{"id":4374,"date":"2020-03-13T14:33:34","date_gmt":"2020-03-13T14:33:34","guid":{"rendered":"http:\/\/kvarken.org\/kvarken-destinations-vann-scandinavian-outdoor-award-pris"},"modified":"2020-12-18T09:12:53","modified_gmt":"2020-12-18T09:12:53","slug":"kvarken-destinations-vann-scandinavian-outdoor-award-pris","status":"publish","type":"post","link":"https:\/\/www.kvarken.org\/en\/kvarken-destinations-vann-scandinavian-outdoor-award-pris\/","title":{"rendered":"Kvarken Destinations vann Scandinavian Outdoor Award -pris"},"content":{"rendered":"

Botnia-Atlantica projektet Kvarken Destinations vinner SCANDINAVIAN OUTDOOR AWARD (SOA) -priset inom kategorin Best Inspiration. Utm\u00e4rkelsen SOA TRAVEL delas \u00e5rligen ut till resedestinationer eller turismf\u00f6retag p\u00e5 basen av f\u00f6rra \u00e5rets insatser.<\/strong><\/p>\n

\u00c4ven om ITB Berlin (v\u00e4rldens st\u00f6rsta resem\u00e4ssa) st\u00e4lldes in, sammantr\u00e4dde juryn f\u00f6r Scandinavian Outdoor Award TRAVEL 2020 den 5 mars vid Scandic Berlin Potsdamer Platz. Juryn med sex medlemmar utg\u00f6rs av internationella researrang\u00f6rer specialiserade inom omr\u00e5det outdoor och adventure -resande i Skandinavien samt av turism experter.<\/p>\n

Juryns motivering f\u00f6r Kvarken Destinations pris lyder:<\/strong> \u201dDen gr\u00e4ns\u00f6verskridande turismen i projektet framst\u00e5r som v\u00e4ldigt inspirerande, speciellt i tider av v\u00e4xande nationalism. Tack vare det gr\u00e4ns\u00f6verskridande projektet, har regionen vidareutvecklats och kan presentera sig p\u00e5 ett kraftfullt s\u00e4tt. I bem\u00e4rkelsen inspiration, betonade juryn \u00e4ven webbplatsen www.kvarkendestinations.com<\/a> samt sociala mediakanaler som enast\u00e5ende.\u201d<\/p>\n

Bakom SOA TRAVEL st\u00e5r Nordic Marketing och MANDEL i Tyskland. Kvarken Destinations ser i och med utm\u00e4rkelsen fram emot omfattande synlighet i press och social media i Tyskland, \u00d6sterrike och Schweiz.<\/p>\n

\u00c5rets vinnare inom 6 kategorier:<\/strong>
\nINSPIRATION AWARD \u2013 Kvarken Destinations, Sweden & Finland
\nDESTINATION AWARD \u2013 Yll\u00e4s, Finland
\nPRODUCT AWARD \u2013 Vildmark i V\u00e4rmland, Sweden
\nDEVELOPMENT AWARD \u2013 St. Olav Waterway – A Nordic pilgrimage, Finland
\nTRANSPORTATION AWARD \u2013 Bussring AS, Norway
\nACCOMMODATION AWARD \u2013 Hawkhill, Finland<\/p>\n

N\u00e4rmare information om SOA TRAVEL:<\/strong> http:\/\/www.scandinavianoutdooraward.travel<\/a><\/p>\n

Kvarken Destinations webbplats, som riktar sig till researrang\u00f6rer och resemedia, har tagits fram i samarbete med Jo Kommunikation och inneh\u00e5llet i webbsidans content bank med NordicTB.<\/strong><\/p>\n

Kontakter f\u00f6r mer information:<\/strong>
\nKvarken Destinations:
\nMarianne Sj\u00f6str\u00f6m, projektledare vid Kvarkenr\u00e5det +358 (0)40 678 8375 marianne.sjostrom@kvarken.org
\nErja Back, projektledare vid Visit Ume\u00e5 +46 (0)70 647<\/p>\n

***
\nNya och st\u00f6rre marknader tillsammans<\/strong>
\nDestination Kvarken (marknadsf\u00f6ringsnamn Kvarken Destinations) ska hj\u00e4lpa exportmogna sm\u00e5 och medelstora f\u00f6retag med fokus p\u00e5 bes\u00f6ksn\u00e4ring att n\u00e5 ut till nya marknader f\u00f6r \u00f6kad tillv\u00e4xt och konkurrenskraft. Syftet \u00e4r att \u00f6ka antalet bes\u00f6kare p\u00e5 omr\u00e5det som omfattar f\u00f6ljande destinationsbolags verksamhetsomr\u00e5den; Visit Vasa, Visit Ume\u00e5, H\u00f6ga Kusten, Visit Sein\u00e4joki Region, Visit Kokkola, Visit Jakobstad region samt Visit Kristinestad.
\nGenom gemensamma och intensifierade insatser jobbar vi f\u00f6r att \u00f6ka antalet researrang\u00f6rer som tar med destinationen i sitt programutbud. Vi vill ocks\u00e5 v\u00e4cka det mediala intresset f\u00f6r st\u00f6rre synlighet f\u00f6r destinationen. Projektet har \u00e4ven starkt fokus p\u00e5 digitalisering, forskning och utveckling inom bes\u00f6ksn\u00e4ring i regionen.<\/p>\n

L\u00e4s mer och bekanta dig med material som hittills tagits fram p\u00e5 kvarken.org<\/a> och bekanta dig med den mot researrang\u00f6rer riktade hemsidan kvarkendestinations.com<\/a><\/p>\n

Projektparter:<\/strong>
\nKvarkenr\u00e5det (Lead Part) | Vasaregionens utveckling Ab VASEK | Hanken Svenska handelsh\u00f6gskolan | Ume\u00e5 kommun | Visit Ume\u00e5 AB | H\u00f6ga Kusten Destinationsutveckling AB
\nHuvudfinansi\u00e4r:<\/strong>
\nInterreg Botnia-Atlantica
\nMedfinansi\u00e4rer:<\/strong>
\nKvarkenr\u00e5det (FI) | Vasaregionens utveckling Ab VASEK (FI) | Hanken Svenska handelsh\u00f6gskolan (FI) | Ume\u00e5 kommun (SE) | H\u00f6ga Kusten Destinationsutveckling AB (SE) | \u00d6sterbottens f\u00f6rbund (FI) | Region V\u00e4sterbotten (SE) | Region V\u00e4sternorrland (SE) | L\u00e4nsstyrelsen V\u00e4sternorrland (SE) | Vasa stad\/Visit Vasa (FI) | Etel\u00e4-Pohjanmaan Matkailu Oy (FI) | Kokkolan Matkailu Oy (FI) | Ab Jakobstadsregionens utvecklingsbolag Concordia (FI) | Kristinestads n\u00e4ringslivscentral (FI) | NLC Ferry (FI)<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Botnia-Atlantica projektet Kvarken Destinations vinner SCANDINAVIAN OUTDOOR AWARD (SOA) -priset inom kategorin Best Inspiration. 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