{"id":4375,"date":"2020-02-20T15:28:11","date_gmt":"2020-02-20T12:28:11","guid":{"rendered":"http:\/\/kvarken.org\/kvarken-destinations-nominerat-for-scandinavian-outdoor-award-2020-i-kategorin-best-inspiration"},"modified":"2022-08-04T10:31:44","modified_gmt":"2022-08-04T07:31:44","slug":"kvarken-destinations-nominerat-for-scandinavian-outdoor-award-2020-i-kategorin-best-inspiration","status":"publish","type":"post","link":"https:\/\/www.kvarken.org\/en\/kvarken-destinations-nominerat-for-scandinavian-outdoor-award-2020-i-kategorin-best-inspiration\/","title":{"rendered":"Kvarken Destinations nominerat f\u00f6r Scandinavian Outdoor Award 2020 i kategorin \u201dBest Inspiration\u201d"},"content":{"rendered":"

Projektets hemsida, kvarkendestinations.com<\/a> som riktar sig till researrang\u00f6rer och resemedia, med sitt inneh\u00e5ll i form av inspiration f\u00f6r att locka fler bes\u00f6kare till Kvarkenregionen \u00e4r anledningen till nomineringen.<\/strong> P\u00e5 den webbsidan sammanv\u00e4ver projektet Kvarkenregionen genom produkter\/f\u00f6retag och destinationer i bild, film och artiklar som en helhet f\u00f6r att inspirera b\u00e5de researrang\u00f6rer och media. Detta material ing\u00e5r i inneh\u00e5llsbanken och \u00e4r framtaget i samarbete med f\u00f6retaget Nordic TB. Sidan och inneh\u00e5llsbanken fick tidigare i \u00e5r ett fint mottagande vid Matka Workshop Day i Helsingfors.<\/p>\n

Marianne Sj\u00f6str\u00f6m<\/strong>, projektledare f\u00f6r Destination Kvarken projektet, \u00e4r glad \u00f6ver nomineringen och stolt \u00f6ver det fantastiska arbete som projektets personal gjort f\u00f6r att f\u00f6ra fram Kvarkenregionen p\u00e5 ett innovativt s\u00e4tt.<\/p>\n

\u2013 Visst k\u00e4nns det stort att vi \u00e4r nominerade, och sj\u00e4lvklart vill vi vinna! Men redan en nominering i sig, ger oss den synlighet i media och bland researrang\u00f6rer som vi efterstr\u00e4var i detta projekt, vilket i slut\u00e4ndan ska resultera i fler bes\u00f6kare i v\u00e5r destination.<\/p>\n

Scandinavian Outdoor Award instiftades 2018 och en av dem som initierade priset \u00e4r Jan Badur\/Nordic Marketing.
\nPriset delas \u00e5rligen ut inom nio olika kategorier till destinationer och f\u00f6retag, genom att evaluera f\u00f6reg\u00e5ende \u00e5rs uppn\u00e5dda resultat. I juryn ing\u00e5r n\u00e5gra av de viktigaste researrang\u00f6rerna specialiserade p\u00e5 outdoor och adventure resor i Skandinavien, rese-experter och destinationschefer.<\/p>\n

Den officiella prisceremonin \u00e4ger rum vid ITB Berlin i mars 2020 med tillh\u00f6rande pressinformation och pressaktiviteter.<\/p>\n

Projektet Destination Kvarken medverkar, under sitt marknadsf\u00f6ringsnamn Kvarken Destinations<\/strong>, som utst\u00e4llare vid ITB i en st\u00f6rre helhet med flera f\u00f6retag och destinationer fr\u00e5n Finland, Sverige och Norge i Nordic Marketings regi. Nordic Marketing, en turism marknadsf\u00f6ringsbyr\u00e5 specialiserad p\u00e5 Norden, hj\u00e4lper f\u00f6retag och destinationer med produktutveckling och marknadsf\u00f6ring f\u00f6r att hitta de b\u00e4sta produkterna f\u00f6r researrang\u00f6rer. Fr\u00e5n Kvarken Destinations\u2019 omr\u00e5de medverkar \u00e4ven Wasaline och Gran\u00f6 Beckasin.
\nITB \u00e4r v\u00e4rldens ledande resem\u00e4ssa med deltagare fr\u00e5n omkring 180 l\u00e4nder.<\/p>\n

http:\/\/scandinavianoutdooraward.net\/nominees-2020<\/a><\/p>\n

***
\nNya och st\u00f6rre marknader tillsammans<\/strong>
\nDestination Kvarken (marknadsf\u00f6ringsnamn Kvarken Destinations) ska hj\u00e4lpa exportmogna sm\u00e5 och medelstora f\u00f6retag med fokus p\u00e5 bes\u00f6ksn\u00e4ring att n\u00e5 ut till nya marknader f\u00f6r \u00f6kad tillv\u00e4xt och konkurrenskraft. Syftet \u00e4r att \u00f6ka antalet bes\u00f6kare p\u00e5 omr\u00e5det som omfattar f\u00f6ljande destinationsbolags verksamhetsomr\u00e5den; Visit Vasa, Visit Ume\u00e5, H\u00f6ga Kusten, Visit Sein\u00e4joki Region, Visit Kokkola, Visit Jakobstad region samt Visit Kristinestad.
\nGenom gemensamma och intensifierade insatser jobbar vi f\u00f6r att \u00f6ka antalet researrang\u00f6rer som tar med destinationen i sitt programutbud. Vi vill ocks\u00e5 v\u00e4cka det mediala intresset f\u00f6r st\u00f6rre synlighet f\u00f6r destinationen. Projektet har \u00e4ven starkt fokus p\u00e5 digitalisering, forskning och utveckling inom bes\u00f6ksn\u00e4ring i regionen.<\/p>\n

L\u00e4s mer och bekanta dig med material som hittills tagits fram p\u00e5 kvarken.org<\/a> och bekanta dig med den mot researrang\u00f6rer riktade hemsidan kvarkendestinations.com<\/a><\/p>\n

Projektparter:<\/strong>
\nKvarkenr\u00e5det (Lead Part) | Vasaregionens utveckling Ab VASEK | Hanken Svenska handelsh\u00f6gskolan | Ume\u00e5 kommun | Visit Ume\u00e5 AB | H\u00f6ga Kusten Destinationsutveckling AB
\nHuvudfinansi\u00e4r:<\/strong>
\nInterreg Botnia-Atlantica
\nMedfinansi\u00e4rer:<\/strong>
\nKvarkenr\u00e5det (FI) | Vasaregionens utveckling Ab VASEK (FI) | Hanken Svenska handelsh\u00f6gskolan (FI) | Ume\u00e5 kommun (SE) | H\u00f6ga Kusten Destinationsutveckling AB (SE) | \u00d6sterbottens f\u00f6rbund (FI) | Region V\u00e4sterbotten (SE) | Region V\u00e4sternorrland (SE) | L\u00e4nsstyrelsen V\u00e4sternorrland (SE) | Vasa stad\/Visit Vasa (FI) | Etel\u00e4-Pohjanmaan Matkailu Oy (FI) | Kokkolan Matkailu Oy (FI) | Ab Jakobstadsregionens utvecklingsbolag Concordia (FI) | Kristinestads n\u00e4ringslivscentral (FI) | NLC Ferry (FI)<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Projektets hemsida, kvarkendestinations.com som riktar sig till researrang\u00f6rer och resemedia, med sitt inneh\u00e5ll i form av inspiration f\u00f6r att locka fler bes\u00f6kare till Kvarkenregionen \u00e4r anledningen till nomineringen.<\/p>\n","protected":false},"author":2,"featured_media":3963,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"amnen":[96,97],"class_list":["post-4375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","amnen-tourism","amnen-worldheritage"],"acf":[],"yoast_head":"\nKvarken Destinations nominerat f\u00f6r Scandinavian Outdoor Award 2020 i kategorin \u201dBest Inspiration\u201d - Kvarkenr\u00e5det<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kvarken.org\/en\/kvarken-destinations-nominerat-for-scandinavian-outdoor-award-2020-i-kategorin-best-inspiration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kvarken Destinations nominerat f\u00f6r Scandinavian Outdoor Award 2020 i kategorin \u201dBest Inspiration\u201d - 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