{"id":6276,"date":"2020-12-10T09:31:15","date_gmt":"2020-12-10T09:31:15","guid":{"rendered":"http:\/\/kvarken.org\/kvarken-destinations-stor-potential-och-manga-trumfkort"},"modified":"2020-12-18T10:03:02","modified_gmt":"2020-12-18T10:03:02","slug":"kvarken-destinations-stor-potential-och-manga-trumfkort","status":"publish","type":"post","link":"https:\/\/www.kvarken.org\/en\/kvarken-destinations-stor-potential-och-manga-trumfkort\/","title":{"rendered":"Kvarken Destinations – Stor potential och m\u00e5nga trumfkort"},"content":{"rendered":"

Kvarken s\u00e4tts p\u00e5 kartan f\u00f6r de europeiska turisterna<\/strong><\/p>\n

Budskapet fr\u00e5n internationella researrang\u00f6rer \u00e4r att man ute i Europa g\u00e4rna betraktar v\u00e5rt gemensamma omr\u00e5de \u2013 Kvarken – som en helhet. Destinationens h\u00e4nf\u00f6rande kontraster \u00e4r viktiga utg\u00e5ngspunkter i projektet Kvarken Destinations som startats i syfte att \u00f6ka antalet bes\u00f6kare i Kvarkenregionen.<\/strong><\/p>\n

Detta syns\u00e4tt ska implementeras i turismf\u00f6retagens planer och aktiviteter, och projektets huvudsakliga m\u00e5l \u00e4r att \u00f6ka antalet utl\u00e4ndska researrang\u00f6rer som tar med omr\u00e5det i sitt programutbud. Bland de samarbetspartners man arbetar med i projektet finns tyska f\u00f6retaget Nordic Markering<\/strong>, som specialiserat sig p\u00e5 B2B-koncept riktade till researrang\u00f6rer i de tysktalande, europeiska l\u00e4nderna.<\/p>\n

\"\"
\nJan Badur p\u00e5 Nordic Marketing, ett tyskt resemarknadsf\u00f6ringsf\u00f6retag, ser stor potential i Kvarken som resm\u00e5l f\u00f6r bland annat tysktalande turister. <\/em>
\n\u2028- Det viktigaste f\u00f6r turistakt\u00f6rerna och f\u00f6retagen i omr\u00e5det \u00e4r att se Kvarkenregionen som en helhet och utveckla samarbetet dem emellan p\u00e5 basen av detta, f\u00f6r att skapa helhetskoncept som kan erbjudas till bes\u00f6karna.<\/em><\/p>\n

\u2013 V\u00e5r uppgift \u00e4r att bist\u00e5 projektet i arbetet med att ta fram koncept f\u00f6r gemensamma och intensifierade marknadsbearbetningsinsatser s\u00e5 att researrang\u00f6rerna kan s\u00e4lja omr\u00e5dets produkter. Vi skapar n\u00e4tverk, utbildar och f\u00f6rbereder samt informerar och skapar v\u00e4rdefulla f\u00f6rs\u00e4ljningsverktyg f\u00f6r researrang\u00f6rerna i form av manualer som inneh\u00e5ller destinationens utbud. I detta projekt \u00e4r v\u00e5r uppgift att g\u00f6ra Kvarken som omr\u00e5de k\u00e4nt ute bland turisterna i Europa, ber\u00e4ttar Jan Badur, verkst\u00e4llande direkt\u00f6r p\u00e5 Nordic Marketing.<\/p>\n

Enligt Jan \u00e4r Kvarken som begrepp och geografiskt omr\u00e5de fortfarande relativt ok\u00e4nt ute i Europa.
\n\u2013 M\u00e5nga h\u00f6r om det f\u00f6r f\u00f6rsta g\u00e5ngen och v\u00e5r uppgift \u00e4r att bygga en kunskapsgrund som g\u00f6r att researrang\u00f6rerna kan f\u00f6ra budskapet vidare till resen\u00e4rerna.<\/p>\n

I omr\u00e5det finns enligt Badur m\u00e5nga styrkor som man kan ta fasta p\u00e5.
\n\u2013 Redan det faktum att det handlar om tv\u00e5 olika l\u00e4nder \u00e4r en stor styrka. Resen\u00e4rerna kan bes\u00f6ka b\u00e5da l\u00e4nderna p\u00e5 samma resa, och endast en kort b\u00e5ttur skiljer dem \u00e5t. Havet i sig och f\u00f6rst\u00e5s sk\u00e4rg\u00e5rden och naturen har stor dragningskraft och v\u00e4rldsarvet likas\u00e5. Unesco \u00e4r ett k\u00e4nt \u201dbrand\u201d ute i Europa, som har m\u00e5nga kulturella v\u00e4rldsarv \u2013 men ett Unesco naturv\u00e4rldsarv \u00e4r nytt f\u00f6r m\u00e5nga, till\u00e4gger Badur.<\/p>\n

\"\"Att Kvarken omfattar tv\u00e5 l\u00e4nder \u00e4r en styrka ur turismf\u00f6retagens synvinkel \u2013 likas\u00e5 att det \u00e4r l\u00e4tt att h\u00e5lla avst\u00e5ndet h\u00e4r. Att omr\u00e5det dessutom har ett naturv\u00e4rldsarv fungerar som ytterligare en marknadsf\u00f6ringsfaktor.<\/em><\/p>\n

Med det aktuella v\u00e4rldsl\u00e4get som utg\u00e5ngspunkt har de facto hela Skandinavien och Norden ocks\u00e5 ett trumfkort p\u00e5 hand<\/strong>, eftersom det h\u00e4r \u00e4r s\u00e5 l\u00e4tt att h\u00e5lla avst\u00e5nd. Finlands image har bibeh\u00e5llits positiv och landets s\u00e4tt att hantera pandemin kommer att vara en f\u00f6rdel n\u00e4r resandet f\u00e5r fart igen.\u2028- Men vi ser redan tecken p\u00e5 nya trender d\u00e5 det g\u00e4ller de europeiska turisternas s\u00e4tt att resa. Det kommer att bli allt mer vanligt att man reser runt med egen bil eller hyrbil \u2013 p\u00e5 bekostnad av b\u00e5de gruppresor och kryssningar, konstaterar Badur.\u2028\u2028Potentialen i Kvarken-omr\u00e5det \u00e4r mycket stor, och inom projektet str\u00e4var man nu till att hitta l\u00f6sningar p\u00e5 de svagheter som finns.<\/p>\n

\u2013 F\u00f6r tillf\u00e4llet finns inte tillr\u00e4ckligt mycket gr\u00e4ns\u00f6verskridande samarbete mellan turistf\u00f6retagen och destinationsbolagen inom omr\u00e5det. En strategi f\u00f6r digital profilering f\u00f6r det gemensamma omr\u00e5det saknas tillsvidare och samarbetet mellan f\u00f6retagen beh\u00f6ver utvecklas, anser Badur.\u2028Man har h\u00e5llit flertalet workshops i s\u00e4ljsyfte och skapat digitalt material f\u00f6r att presentera omr\u00e5det f\u00f6r de europeiska researrang\u00f6rerna. N\u00e4sta steg \u00e4r att kalla dem p\u00e5 visning till Kvarken f\u00f6r att l\u00e4ra k\u00e4nna omr\u00e5det b\u00e4ttre \u2013 kan \u00e4ven genomf\u00f6ras p\u00e5 virtuell v\u00e4g.<\/p>\n

Till Kvarken kommer inte de tyska turisterna f\u00f6r en f\u00f6rl\u00e4ngd weekend, utan f\u00f6r en eller tv\u00e5 veckors rundresa \u2013 g\u00e4rna med maxat program. Samordningen \u00e4r d\u00e4rf\u00f6r helt avg\u00f6rande \u2013 destinationen m\u00e5ste k\u00e4nnas som en helhet f\u00f6r bes\u00f6karna.\u2028- De vill helst ha f\u00e4rdiga paket med bes\u00f6ksm\u00e5l och destinationer, upplevelser och programpunkter. Det \u00e4r h\u00e4r det st\u00f6rsta arbetet m\u00e5ste g\u00f6ras nu \u2013 men ocks\u00e5 d\u00e4r den st\u00f6rsta potentialen finns, avslutar Badur.<\/p>\n

Text: Anna Sand
\nFoto: Pressbilder och Destination Kvarkens contentbankbilder av Janicke Hansen och Lola Akinmade \u00c5kerstr\u00f6m<\/p>\n","protected":false},"excerpt":{"rendered":"

Budskapet fr\u00e5n internationella researrang\u00f6rer \u00e4r att man ute i Europa g\u00e4rna betraktar v\u00e5rt gemensamma omr\u00e5de \u2013 Kvarken – som en helhet. Destinationens h\u00e4nf\u00f6rande kontraster \u00e4r viktiga utg\u00e5ngspunkter i projektet Kvarken Destinations som startats i syfte att \u00f6ka antalet bes\u00f6kare i Kvarkenregionen.<\/p>\n","protected":false},"author":2,"featured_media":6238,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"amnen":[96,97],"class_list":["post-6276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","amnen-tourism","amnen-worldheritage"],"acf":[],"yoast_head":"\nKvarken Destinations - Stor potential och m\u00e5nga trumfkort - Kvarkenr\u00e5det<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kvarken.org\/en\/kvarken-destinations-stor-potential-och-manga-trumfkort\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kvarken Destinations - Stor potential och m\u00e5nga trumfkort - Kvarkenr\u00e5det\" \/>\n<meta property=\"og:description\" content=\"Budskapet fr\u00e5n internationella researrang\u00f6rer \u00e4r att man ute i Europa g\u00e4rna betraktar v\u00e5rt gemensamma omr\u00e5de \u2013 Kvarken - som en helhet. 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