{"id":8613,"date":"2021-02-26T15:23:49","date_gmt":"2021-02-26T15:23:49","guid":{"rendered":"https:\/\/kvarken.org\/virtuella-inspirerande-saljmoten\/"},"modified":"2021-03-01T12:13:56","modified_gmt":"2021-03-01T12:13:56","slug":"virtuella-inspirerande-saljmoten","status":"publish","type":"post","link":"https:\/\/www.kvarken.org\/en\/virtuella-inspirerande-saljmoten\/","title":{"rendered":"Virtuella inspirerande s\u00e4ljm\u00f6ten"},"content":{"rendered":"

Hur galet det \u00e4n l\u00e5ter s\u00e5 har processen med att s\u00e4lja turistiska omr\u00e5den till operat\u00f6rer inom resebranschen \u00f6verg\u00e5tt till digitala resfria m\u00f6ten. Omst\u00e4llningen \u00e4r mycket troligt bara tillf\u00e4llig, men f\u00f6r v\u00e5rt Kvarken Destinations -omr\u00e5de \u00e4r detta en unik m\u00f6jlighet att knyta en f\u00f6rsta kontakt med f\u00f6r oss helt nya researrang\u00f6rer.<\/em><\/p>\n

Marianne Sj\u00f6str\u00f6m,<\/strong> projektledare Kvarkenr\u00e5det, s\u00e5lde in Kvarken Destinations vid virtuella m\u00f6tet NORDEUROPA 2021 f\u00f6r n\u00e5gra veckor sedan tillsammans med kollegan Erja Back<\/strong>, projektledare Visit Ume\u00e5.<\/p>\n

Under tv\u00e5 dagar fick de tr\u00e4ffa sammanlagt 17 researrang\u00f6rer fr\u00e5n Beneluxl\u00e4nderna och Tyskland, bland dessa \u00e4ven en av de st\u00f6rre i Holland, med eget charterflyg till Skellefte\u00e5 och som ser en stor potential i v\u00e5rt gemensamma resm\u00e5l.<\/p>\n

– Omr\u00e5det v\u00e4cker intresse och f\u00e4rjan g\u00f6r v\u00e5r region l\u00e4tt tillg\u00e4nglig f\u00f6r resen\u00e4rer som \u00f6nskar utrymme, natur och sm\u00e5skalighet t.ex. vad g\u00e4ller inkvartering och aktiviteter.
\n– Den holl\u00e4ndska researrang\u00f6rsrepresentanten avslutade m\u00f6tet med att s\u00e4ga \u201cThe area is really creating new options for our travel production!\u201d, och det om n\u00e5got ger oss arbetsgl\u00e4dje och inspiration, ber\u00e4ttar Marianne<\/p>\n

– N\u00e5gra av m\u00f6tena k\u00e4ndes som totala succ\u00e9er och flera andra som mycket lovande. Det \u00e4r ett n\u00f6je f\u00e5 delta i arbetsm\u00f6ten och s\u00e4lja in n\u00e5got som ses avvikande och nytt!
\n– F\u00f6retagen inom v\u00e5rt gemensamma omr\u00e5de har ett omfattande utbud och deras produkter v\u00e4cker intresse. Dessutom har vi h\u00f6gklassigt material till hands som vi med stolthet visar upp, till\u00e4gger Erja.<\/p>\n

B\u00e5de Marianne och Erja upplever att Nordic Markering<\/em> som arrangerade digitala workshopen hade gjort ett utm\u00e4rkt jobb med att f\u00e5 samlat m\u00e5nga och av dessa flera f\u00f6r projektpersonalen helt nya researrang\u00f6rer kring samma workshop.<\/p>\n

– F\u00f6rutom de inspirerande m\u00f6tena och nya kontakterna har tr\u00e4ffarna utmynnat i nya id\u00e9er. Som b\u00e4st arbetar projektpersonalen ivrigt ned att skapa en s.k. \u201dsuggested tour\u201d utifr\u00e5n temat Arkitektur till ett av researrang\u00f6rerna. H\u00e4r passar utbudet i H\u00f6ga Kusten, Kristinestad, Sein\u00e4joki, Ume\u00e5 men \u00e4ven i st\u00e4derna Jakobstad, Karleby och Vasa in.<\/p>\n

Konkreta resultat av m\u00f6ten med researrang\u00f6rer ses oftast p\u00e5 l\u00e5ng sikt. Nu jobbar researrang\u00f6rerna med sina kataloger inf\u00f6r \u00e5r 2022. Minst fem researrang\u00f6rer, som projektpersonalen tr\u00e4ffade under 2019, s\u00e4ljer nu resor till Kvarken Destinations -omr\u00e5det inf\u00f6r sommaren 2021, och flera \u00e4r p\u00e5 g\u00e5ng till utbudet sommaren 2022.<\/p>\n

Minst fem\u00a0researrang\u00f6rer har\u00a0Kvarken Destinations i sitt utbud inf\u00f6r sommaren 2021:<\/strong><\/p>\n

Beringer Touristik (DE)<\/a><\/p>\n

Beringer Touristik (DE)<\/a><\/p>\n

Kontiki (CH)<\/a><\/p>\n

Zonista (DE)<\/a><\/p>\n

Norgereiser (NL)<\/a><\/p>\n

Norway Pro Travel (DE)<\/a><\/p><\/blockquote>\n

 <\/p>\n

\"\"<\/p>\n

Nya och st\u00f6rre marknader tillsammans<\/strong>
\nDestination Kvarken (marknadsf\u00f6ringsnamn Kvarken Destinations) ska hj\u00e4lpa exportmogna sm\u00e5 och medelstora f\u00f6retag med fokus p\u00e5 bes\u00f6ksn\u00e4ring att n\u00e5 ut till nya marknader f\u00f6r \u00f6kad tillv\u00e4xt och konkurrenskraft. Syftet \u00e4r att \u00f6ka antalet bes\u00f6kare p\u00e5 omr\u00e5det som omfattar f\u00f6ljande destinationsbolags verksamhetsomr\u00e5den; Visit Vasa, Visit Ume\u00e5, H\u00f6ga Kusten, Visit Sein\u00e4joki Region, Visit Kokkola, Visit Jakobstad region samt Visit Kristinestad.
\nGenom gemensamma och intensifierade insatser jobbar vi f\u00f6r att \u00f6ka antalet researrang\u00f6rer som tar med destinationen i sitt programutbud. Vi vill ocks\u00e5 v\u00e4cka det mediala intresset f\u00f6r st\u00f6rre synlighet f\u00f6r destinationen. Projektet har \u00e4ven starkt fokus p\u00e5 digitalisering, forskning och utveckling inom bes\u00f6ksn\u00e4ring i regionen.
\nL\u00e4s mer och bekanta dig med material som hittills tagits fram p\u00e5 kvarken.org och bekanta dig med den mot researrang\u00f6rer riktade hemsidan kvarkendestinations.com
\nProjektparter:<\/strong>
\nKvarkenr\u00e5det (Lead Part) | Vasaregionens utveckling Ab VASEK | Hanken Svenska handelsh\u00f6gskolan | Ume\u00e5 kommun | Visit Ume\u00e5 AB | H\u00f6ga Kusten Destinationsutveckling AB
\nHuvudfinansi\u00e4r:<\/strong>
\nInterreg Botnia-Atlantica
\nMedfinansi\u00e4rer:<\/strong>
\nKvarkenr\u00e5det (FI) | Vasaregionens utveckling Ab VASEK (FI) | Hanken Svenska handelsh\u00f6gskolan (FI) | Ume\u00e5 kommun (SE) | H\u00f6ga Kusten Destinationsutveckling AB (SE) | \u00d6sterbottens f\u00f6rbund (FI) | Region V\u00e4sterbotten (SE) | Region V\u00e4sternorrland (SE) | L\u00e4nsstyrelsen V\u00e4sternorrland (SE) | Vasa stad\/Visit Vasa (FI) | Etel\u00e4-Pohjanmaan Matkailu Oy (FI) | Kokkolan Matkailu Oy (FI) | Ab Jakobstadsregionens utvecklingsbolag Concordia (FI) | Kristinestads n\u00e4ringslivscentral (FI) | NLC Ferry (FI)<\/p>\n","protected":false},"excerpt":{"rendered":"

Positiv respons och intresse f\u00f6r v\u00e5rt gemensamma resm\u00e5l ger arbetsgl\u00e4dje \u2013 NORDEUROPA 2021<\/p>\n","protected":false},"author":5,"featured_media":8610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"amnen":[],"class_list":["post-8613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nVirtuella inspirerande s\u00e4ljm\u00f6ten - Kvarkenr\u00e5det<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kvarken.org\/en\/virtuella-inspirerande-saljmoten\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virtuella inspirerande s\u00e4ljm\u00f6ten - 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