{"id":8637,"date":"2021-03-02T07:23:51","date_gmt":"2021-03-02T07:23:51","guid":{"rendered":"https:\/\/kvarken.org\/?p=8637"},"modified":"2021-03-02T07:41:51","modified_gmt":"2021-03-02T07:41:51","slug":"halsning-ws","status":"publish","type":"post","link":"https:\/\/www.kvarken.org\/en\/halsning-ws\/","title":{"rendered":"Destination Kvarken \u2013 h\u00e4lsning fr\u00e5n senaste internationella workshop"},"content":{"rendered":"

I slutet av februari deltog projektet\u00a0f\u00f6r f\u00f6rsta g\u00e5ngen i en internationell workshop arrangerad av European Tourism Association (ETOA) och Nordic Tourism Collective. Totalt genomf\u00f6rdes ca 4500 digitala m\u00f6ten. Alla s\u00e4ljarna kom fr\u00e5n Norden och k\u00f6parna var fr\u00e5n hela v\u00e4rlden. Kvarken Destinations fokus var de europeiska arrang\u00f6rerna och ett 30-tal helt nya kontakter kn\u00f6ts.<\/em><\/p>\n

Europeiska byr\u00e5er som inte har haft Norden som destination, vill nu ta med de nordiska l\u00e4nderna i sitt utbud. P\u00e5 grund av den r\u00e5dande covid-situationen bokar m\u00e5nga av deras kunder inte \u201dlong haul flights\u201d som f\u00f6rut, utan s\u00f6ker i st\u00e4llet nya, sp\u00e4nnande resm\u00e5l p\u00e5 n\u00e4rmare h\u00e5ll, bland annat i Norden. Det ger oss helt nya kunder och m\u00f6jligheter!<\/strong><\/p>\n

 <\/p>\n

\"\"<\/p>\n

Nya och st\u00f6rre marknader tillsammans<\/strong>
\nDestination Kvarken (marknadsf\u00f6ringsnamn Kvarken Destinations) ska hj\u00e4lpa exportmogna sm\u00e5 och medelstora f\u00f6retag med fokus p\u00e5 bes\u00f6ksn\u00e4ring att n\u00e5 ut till nya marknader f\u00f6r \u00f6kad tillv\u00e4xt och konkurrenskraft. Syftet \u00e4r att \u00f6ka antalet bes\u00f6kare p\u00e5 omr\u00e5det som omfattar f\u00f6ljande destinationsbolags verksamhetsomr\u00e5den; Visit Vasa, Visit Ume\u00e5, H\u00f6ga Kusten, Visit Sein\u00e4joki Region, Visit Kokkola, Visit Jakobstad region samt Visit Kristinestad.
\nGenom gemensamma och intensifierade insatser jobbar vi f\u00f6r att \u00f6ka antalet researrang\u00f6rer som tar med destinationen i sitt programutbud. Vi vill ocks\u00e5 v\u00e4cka det mediala intresset f\u00f6r st\u00f6rre synlighet f\u00f6r destinationen. Projektet har \u00e4ven starkt fokus p\u00e5 digitalisering, forskning och utveckling inom bes\u00f6ksn\u00e4ring i regionen.
\nL\u00e4s mer och bekanta dig med material som hittills tagits fram p\u00e5 kvarken.org och bekanta dig med den mot researrang\u00f6rer riktade hemsidan kvarkendestinations.com
\nProjektparter:<\/strong>
\nKvarkenr\u00e5det (Lead Part) | Vasaregionens utveckling Ab VASEK | Hanken Svenska handelsh\u00f6gskolan | Ume\u00e5 kommun | Visit Ume\u00e5 AB | H\u00f6ga Kusten Destinationsutveckling AB
\nHuvudfinansi\u00e4r:<\/strong>
\nInterreg Botnia-Atlantica
\nMedfinansi\u00e4rer:<\/strong>
\nKvarkenr\u00e5det (FI) | Vasaregionens utveckling Ab VASEK (FI) | Hanken Svenska handelsh\u00f6gskolan (FI) | Ume\u00e5 kommun (SE) | H\u00f6ga Kusten Destinationsutveckling AB (SE) | \u00d6sterbottens f\u00f6rbund (FI) | Region V\u00e4sterbotten (SE) | Region V\u00e4sternorrland (SE) | L\u00e4nsstyrelsen V\u00e4sternorrland (SE) | Vasa stad\/Visit Vasa (FI) | Etel\u00e4-Pohjanmaan Matkailu Oy (FI) | Kokkolan Matkailu Oy (FI) | Ab Jakobstadsregionens utvecklingsbolag Concordia (FI) | Kristinestads n\u00e4ringslivscentral (FI) | NLC Ferry (FI)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Europeiska byr\u00e5er som inte har haft Norden som destination, vill nu ta med de nordiska l\u00e4nderna i sitt utbud.<\/p>\n","protected":false},"author":5,"featured_media":8650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[],"amnen":[],"class_list":["post-8637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nDestination Kvarken \u2013 h\u00e4lsning fr\u00e5n senaste internationella workshop - Kvarkenr\u00e5det<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kvarken.org\/en\/halsning-ws\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Destination Kvarken \u2013 h\u00e4lsning fr\u00e5n senaste internationella workshop - 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