{"id":20687,"date":"2024-04-30T13:56:35","date_gmt":"2024-04-30T10:56:35","guid":{"rendered":"https:\/\/www.kvarken.org\/?p=20687"},"modified":"2024-05-02T13:08:29","modified_gmt":"2024-05-02T10:08:29","slug":"the-bothnian-coastal-route-project-participated-in-the-swedish-workshop-in-sodertalje","status":"publish","type":"post","link":"https:\/\/www.kvarken.org\/fi\/the-bothnian-coastal-route-project-participated-in-the-swedish-workshop-in-sodertalje\/","title":{"rendered":"The Bothnian Coastal Route project participated in the Swedish Workshop in S\u00f6dert\u00e4lje"},"content":{"rendered":"

The Bothnian Coastal Route project was present at the Swedish Workshop in S\u00f6dert\u00e4lje on April 24th\u201325th, where 62 enticing destinations and businesses met 105 tour operators from 17 countries.<\/span><\/p>\n

Peter K\u00e4llberg<\/strong> from VASEK and Erja Back<\/strong> from Visit Ume\u00e5, conducted 29 intensive sales meetings and can attest that the interest in our coastal tour spanning two Nordic countries is significant. Furthermore, the project is riding the trend wave as more and more international tour operators turn their attention to the Nordic countries.<\/p>\n

The Bothnian Coastal Route website, that launched earlier this year with pre-planned tours that can be filtered, gathered <\/span>great attention and admiration from tour operators. The tool allows tour operators to modify the pre-existing tours or create entirely new ones using the products in the supply. <\/span><\/p>\n

\u2013 We heard comments like: <\/span>\u201dAwesome, amazing, fantastic, and the best website for operators that I\u2019ve ever seen\u201d, from tour operators <\/span>repeatedly, Erja Back<\/strong> explaines.<\/span><\/p>\n

 <\/p>\n

The Bothnian Coastal Route project, including northern Finnish and Swedish destinations, aims to increase awareness of the coastal route around the Bothnian Bay and over the Kvarken strait as an attractive travel route for both international tourists and locals.\u202fRead more about the Bothnian Coastal Route project\u202f<\/span><\/i>HERE<\/span><\/i><\/b><\/a>.<\/span><\/i><\/p>\n

\"\"

Erja Back from Visit Ume\u00e5 and Peter K\u00e4llberg from VASEK participated in the Swedish Workshop in S\u00f6dert\u00e4lje, where destinations and businesses met tour operators from several countries.<\/p><\/div>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The Interreg Aurora funded project Bothnian Coastal Route, encompassing 13 destinations around the Bothnian Bay and over the Kvarken strait, participated in Swedish Workshop in S\u00f6dert\u00e4lje in April.<\/p>\n","protected":false},"author":6,"featured_media":20684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[],"amnen":[58],"class_list":["post-20687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-fi","amnen-matkailu"],"acf":[],"yoast_head":"\nThe Bothnian Coastal Route project participated in the Swedish Workshop in S\u00f6dert\u00e4lje - Kvarkenr\u00e5det<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kvarken.org\/fi\/the-bothnian-coastal-route-project-participated-in-the-swedish-workshop-in-sodertalje\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Bothnian Coastal Route project participated in the Swedish Workshop in S\u00f6dert\u00e4lje - 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