{"id":4446,"date":"2020-01-20T07:56:25","date_gmt":"2020-01-20T07:56:25","guid":{"rendered":"http:\/\/kvarken.org\/kvarken-destinations-far-berom-och-erkannande-av-internationella-researrangorer"},"modified":"2020-12-18T09:43:12","modified_gmt":"2020-12-18T09:43:12","slug":"kvarken-destinations-far-berom-och-erkannande-av-internationella-researrangorer","status":"publish","type":"post","link":"https:\/\/www.kvarken.org\/fi\/kvarken-destinations-far-berom-och-erkannande-av-internationella-researrangorer\/","title":{"rendered":"Kvarken Destinations f\u00e5r ber\u00f6m och erk\u00e4nnande av internationella researrang\u00f6rer"},"content":{"rendered":"

Tv\u00e5 l\u00e4nder och sju destinationer med sina exportmogna f\u00f6retag presenteras tillsammans under namnet Kvarken Destinations och n\u00e5r framg\u00e5ng bland internationella researrang\u00f6rer.<\/em><\/strong><\/p>\n

Kvarken Destinations har tagit fram ett informationspaket f\u00f6r att inspirera internationella researrang\u00f6rer till att skapa och s\u00e4lja resor till Kvarkenregionen. Informationspaketet inneh\u00e5ller en produktmanual och en webbplats, kvarkendestinations.com<\/a>, med produkter, en interaktiv karta samt en inneh\u00e5llsbank med bilder och filmer. Helheten presenterades f\u00f6r f\u00f6rsta g\u00e5ngen, med stor framg\u00e5ng, under Matka 2020 Workshop Day i Helsingfors den 15. januari. Eventet samlade omkring tv\u00e5tusen k\u00f6pare och s\u00e4ljare fr\u00e5n hela v\u00e4rlden.<\/p>\n

I produktmanualen introduceras, f\u00f6rutom de sju destinationerna, \u00e4ven ca 40 av omr\u00e5dets exportmogna f\u00f6retag med detaljinformation som anpassats efter researrang\u00f6rernas behov.<\/p>\n

Webbplatsen i sin tur ska inspirera och hj\u00e4lpa researrang\u00f6rerna att bygga rundturer i Kvarkenregionen bl.a. med hj\u00e4lp av kartan som till\u00e5ter att s\u00f6ka efter produkter enligt ett tema och\/eller geografi. Slutligen hittar arrang\u00f6ren \u00e4ven bilder och filmer som kommer v\u00e4l till pass n\u00e4r produkterna skall s\u00e4ljas till slutkunden.<\/p>\n

Kvarken Destinations hade under Matka Workshop Day s\u00e4ljm\u00f6ten med 27 researrang\u00f6rer fr\u00e5n ett flertal europeiska l\u00e4nder. N\u00e5gra av dessa k\u00e4nde till omr\u00e5det, men s\u00e5g ocks\u00e5 m\u00f6jligheter att hitta flera intressanta f\u00f6retag. Gemensamt f\u00f6r alla var gl\u00e4djen \u00f6ver den marknadsanpassade produktmanualen och webbplatsens funktioner som b\u00e5de inspirerade och gav dem verktyg till att jobba med rundturer. De s\u00e5g \u00e4ven framemot att anv\u00e4nda sig av den konkreta hj\u00e4lpen med bilder och filmer i sina egna produktioner av kataloger, p\u00e5 sina webbsidor, i sociala medier etc.<\/p>\n

\"\"<\/p>\n

H\u00e4r n\u00e5gra av kommentarerna fr\u00e5n workshopen:
\n– You have done a great work!<\/em>
\n– Danke f\u00fcr die Filme Kvarken-Destinations!<\/em>
\n– Die Website ist klasse …sehr schick gemacht!<\/em>
\n– Kvarken Destinations seems to be on everyone\u2019s lips at the workshop today!<\/em>
\n– This is really a fresh and different kind of destination! Just what we are looking for!<\/em>
\n– We really appreciate this cooperation involving two countries!<\/em><\/p>\n

Erja Back<\/strong>, Visit Ume\u00e5 och Marianne Sj\u00f6str\u00f6m<\/strong>, Kvarkenr\u00e5det, som representerade Kvarken Destinations, s\u00e4ger enst\u00e4mmigt: \u2013 Vi \u00e4r mer \u00e4n n\u00f6jda med workshopen och gl\u00e4ds \u00f6ver det stora intresset som ser v\u00e4ldigt lovande ut f\u00f6r hela omr\u00e5det.<\/em><\/p>\n

\"\"<\/p>\n

Erja Back, Visit Ume\u00e5 och Marianne Sj\u00f6str\u00f6m, Kvarkenr\u00e5det, som representerade Kvarken Destinations\u00a0under Matka 2020 Workshop Day i Helsingfors den 15. januari.<\/em><\/h6>\n

***
\n<\/em>Projektet Destination Kvarken hj\u00e4lper exportmogna sm\u00e5 och medelstora f\u00f6retag med fokus p\u00e5 bes\u00f6ksn\u00e4ring att n\u00e5 ut till nya marknader f\u00f6r \u00f6kad tillv\u00e4xt och konkurrenskraft. Syftet \u00e4r att \u00f6ka antalet bes\u00f6kare p\u00e5 f\u00f6ljande destinationsorganisationers verksamhetsomr\u00e5den: Visit Vaasa, Visit Ume\u00e5, H\u00f6ga Kusten, Visit Sein\u00e4joki region, Visit Kokkola, Visit Jakobstad region samt Visit Kristinestad.<\/em><\/p>\n

M\u00e5let \u00e4r att ta fram koncept f\u00f6r gemensamma intensifierade marknadsbearbetningsinsatser och p\u00e5 s\u00e5 vis \u00f6ka antalet researrang\u00f6rer som tar med v\u00e5rt omr\u00e5de i sitt programutbud. Vi vill ocks\u00e5 v\u00e4cka det mediala intresset f\u00f6r destinationerna, vilket resulterar i \u00f6kad synlighet. Inom projektet l\u00e4ggs fokus \u00e4ven starkt p\u00e5 digitalisering, forskning och utveckling inom bes\u00f6ksn\u00e4ringen.
\n<\/em>kvarken.org\/kvarkendestinations<\/a><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

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