Sustainable Coastal Tourism webinar
Join us for an engaging webinar on sustainability and its essential role in the world of travel and tourism
31st October
08:30-11:00 CET (Sweden) / 09:30-12:00 EET (Finland)
Why Attend?
The Bothnian Coastal Route project and the whole project area is at the forefront of driving sustainable development. This autumn, we aim to ignite a spark in companies, encouraging them to embark on their own sustainability journey by arranging this inspiring online workshop hosted from Luleå.
08:30 / 09:30 Welcome and opening of the webinar and short presentation of Bothnian Coastal Route project mission about sustainability.
Why sustainability is important for us?
09:00 / 10:00 Travel Trade request for sustainable suppliers
In the panel discussion we will evolve around themes within sustainable travel from the tour operators’ point of view. We focus on the main reasons for choosing sustainable travel trade products and how product development should include sustainability in creating new touring routes around the Bothnian bay.
How are sustainable products and destinations communicated about in the tour operator sales? Are travellers seeking sustainable travel solutions or are they educated by the tour operators in the importance of sustainable travel? In addition to environmentally sustainable values, how is cultural heritage looked upon in terms of sustainability.
Three tour operators with main focus on travel to the Nordic countries will come together to reflect on sustainability in the destinations and services.
Emma Arvidsson, Sustainability Manager, Kuoni / Kontiki Reisen
Satu Vänskä-Westgarth, Director of product & co-owner, 50 Degrees North
Lisette Hartman, Product Manager, Voigt Travel
09:30 / 10:30 USPs along the Bothnian Coastal Route from a travel journalist point of view
Andrea Ullius is a Swiss travel journalist, he has traveled this route a few times by now and writes for the German tourist magazine Nordis. Here is his summary of what he thinks is the coastals USPs and what we should highlight for the German speaking market. And how do you attract journalist with your products.
09:50 / 10:50 10 min break before next session.
10:00 / 11:00 Key note speaker: Cost-effective ways to market and communicate sustainability for rural tourism businesses
Presented by Professor Xavier Font, Surrey University
Professor Font have conducted around 150 courses for more than 3000 businesses on how to market and communicate sustainability, commissioned by national tourist boards, national parks, industry associations and businesses in over 15 countries, as well as numerous reports to promote pro-sustainable behaviour in tourism businesses.
10:45 / 11:45 Summary and questions from the audience.
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