Bothnia Green Energy is a project aimed at promoting innovative energy solutions in the Kvarken region. By highlighting SMEs and startups, the project strives to create greater visibility and engagement. One of the initiatives is a development program in Social Selling, which helps companies build long-term relationships with potential customers by engaging in their interests and needs.
“Ten companies have just started the program, and we will offer ten more companies the opportunity to participate in the program starting in early February 2025,” says Peter Hedman, project manager for Bothnia Green Energy.
Social Selling as a Way to Build Relationships
The companies participating in the project’s development program receive tools that can help them build stronger relationships, increase their visibility, and improve their sales. By being active on LinkedIn, companies can identify and engage with potential customers and partners in a more targeted and effective way. This can lead to long-term growth and success in an increasingly competitive market.
“By understanding and leveraging the power of social media, participating companies can create a more engaging and successful sales process, which in turn helps promote sustainable energy solutions in the Kvarken region,” says Peter Hedman.
Registration for the spring development program round in Social Selling, which will be held in English, is now open. Click here to register to the development program in Social Selling 2025!
Bothnia Green Energy is funded by the EU programme Interreg Aurora, Jakobstad Region Development Company Concordia, Herrfors, Kokkolan Energia, City of Kokkola, Kvarken Council EGTC, Regional Council of Lapland, Technology Centre Merinova, Region Västerbotten, Region Västernorrland, Skellefteå Municipality, Skellefteå Kraft, Umeå Energi, Umeå Municipality, Vaasan Sähkö, City of Vaasa, Vaasa Region Development Company VASEK, Örnsköldsvik Municipality, Övik Energi.
Read more about the Bothnia Green Energy project HERE.
