Momentum is Building – Bothnian Coastal Route Delivers Tangible Results
The Bothnian Coastal Route (BCR) project is gaining traction, with clear and measurable results. So far, around 30 international tour operator representatives have visited the region within the project’s framework. The outcome? Approximately 15 round trips have been developed, extended, or refined as a direct result of BCR activities.
To name a couple of European tour operators having created a travel production to the region – Noorderhuis (Belgium) and Fjordkind-Reisen (Germany) – are currently creating new round trips in direct collaboration with local service providers. They have experienced the cooperation as smooth, professional, and fruitful – a strong starting point for long-term cooperation. Both tour operators used the BCR marketing website to plan their itineraries, and their feedback confirms its value as a practical tool for finding and selecting services.
- Roadtrip langs de verborgen kustroute van Zweden en Finland – Noorderhuis
- Sommer am Bottnischen Meer – Fjordkind-Reisen
Meanwhile, the project is entering the UK market – a high-potential area where Nordic nature, cultural heritage and a milder summer climate are increasingly sought after. Early engagement is already showing results: Discover the World and Regent Holidays, two of the UK’s leading niche travel companies, have started product development in the BCR region.
”With growing interest from operators in Germany, Belgium, and now the UK, we’re entering a new phase. The Bothnian Coastal Route is gaining visibility as a sustainable and unique Nordic summer alternative – and we’re just getting started,” says Jaana Sirkiä, Project Leader at city of Kalajoki, one of the partners of the project.
With rising demand for sustainable, nature-based travel, the Bothnian Coastal Route is emerging as the Nordic summer alternative. Combining charming coastal towns, UNESCO World Heritage Sites, serene archipelagos, and light-filled summer nights, the route offers authentic experiences in a region that remains under the radar – but not for long.
Read more about the project HERE https://www.kvarken.org/en/project/bothnian-coastal-route/
Discover the marketing webpage: www.bothniancoastalroute.com
