Please note that trip B is cancelled.

The Bothnian Coastal Route project aims to increase awareness of the coastal route around the Bothnian Bay and over the Kvarken strait as an attractive travel route for international tourists.

A main ambition of the project is to develop and promote new cross-border roundtrips and touring routes in the region, hopefully creating new reasons to travel, and driving business to the companies. The guiding star in our project is sustainability. If you haven’t seen it already, please check our new tool for sales and marketing towards international travel trade, the Bothnian Coastal Route marketing webpage, constantly evolving.

As a company operating in the area, you are an important key-player, being significant part of the guest experience when traveling around the Bothnian Coastal Route region. Your offers and products are essential links in the chain that a travel package or tour program consists of, and that will be offered to and attract tour operators and travel companies around Europe. Therefore, we would like you to have the opportunity to network with other companies in the area, and we are now arranging the following bench marking study trips:

• A) Benchmarking study trip to Finland – food & beverage, accommodation (for Swedish companies). For detailed program klick this link.
• B) Benchmarking study trip to Finland – Activities, Sites & Experiences (for Swedish companies). Please note that trip B is cancelled.
• C) Benchmarking study trip to Sweden – food & beverage, accommodation (for Finnish companies). For detailed program klick this link.
• D) Benchmarking study trip to Sweden – Activities, Sites & Experiences (for Finnish companies). For detailed program klick this link.

For whom

Our plan is to offer a few study trips with different sectoral themes, covering different geographies in Sweden and Finland. These, our first study trips, are aimed for companies operating in the food & beverage and accommodation sector, and companies that are offering Activities and Experiences.

The main ambition is to strengthen the attractiveness of BCR’s product range by offering inspiration for sustainable product development for companies on both sides of the Bay of Bothnia.

Purpose
– inspiration from business models and innovation
– sustainable product development, exchange of ideas
– develop potential future collaboration

See the detailed programs for more information and register to the study trip of your choice.
Please note, we have a limited number of places, so please register latest by August 22 (binding notification).
Two persons per company, additional participants from the same company on request, subject to availability.

Price and registration fee: EUR 150 or equivalent sum in SEK per person per trip.

The price includes:
– all transfers as mentioned in the program
– meals and non-alcoholic beverages included in the program
– accommodation in single room as in the program

The price does not include:
– meals or beverages not mentioned in the program

Please note, communication and information made by companies during the study trip in Sweden will be made in English.
Possibility of bus pic-up on your destination, TBA in due time