D) Benchmarking study trip in Sweden – Activities, Sites & Experiences – North part of Bothnian Coastal Route
The Bothnian Coastal Route project aims to increase awareness of the coastal route around the Bothnian Bay and over the Kvarken strait as an attractive travel route for international tourists.
A main ambition of the project is to develop and promote new cross-border roundtrips and touring routes in the region, hopefully creating new reasons to travel, and driving business to the companies. The guiding star in our project is sustainability. If you haven’t seen it already, please check our new tool for sales and marketing towards international travel trade, the Bothnian Coastal Route marketing webpage, constantly evolving.
As a company operating in the area, you are an important key-player, being significant part of the guest experience when traveling around the Bothnian Coastal Route region. Your offers and products are essential links in the chain that a travel package or tour program consists of, and that will be offered to and attract tour operators and travel companies around Europe. Therefore, we would like you to have the opportunity to network with other companies in the area, and we are now arranging the following bench marking study trips:
- A) Benchmarking study trip to Finland – food & beverage, accommodation (for Swedish companies). For detailed program klick this link.
- B) Benchmarking study trip to Finland – Activities, Sites & Experiences (for Swedish companies). For detailed program klick this link.
- C) Benchmarking study trip to Sweden – food & beverage, accommodation (for Finnish companies). For detailed program klick this link.
- D) Benchmarking study trip to Sweden – Activities, Sites & Experiences (for Finnish companies). Detailed information and registration below.
For whom
Our plan is to offer a few study trips with different sectoral themes, covering different geographies in Sweden and Finland. These, our first study trips, are aimed for companies operating in the food & beverage and accommodation sector, and companies that are offering Activities and Experiences.
The main ambition is to strengthen the attractiveness of BCR’s product range by offering inspiration for sustainable product development for companies on both sides of the Bay of Bothnia.
Purpose
– inspiration from business models and innovation
– sustainable product development, exchange of ideas
– develop potential future collaboration
See the detailed programs for more information and register to the study trip of your choice.
Please note, we have a limited number of places, so please register latest by August 22 (binding notification).
Two persons per company, additional participants from the same company on request, subject to availability.
Price and registration fee: EUR 150 or equivalent sum in SEK per person per trip.
The price includes:
– all transfers as mentioned in the program
– meals and non-alcoholic beverages included in the program
– accommodation in single room as in the program
The price does not include:
– meals or beverages not mentioned in the program
Please note, communication and information made by companies during the study trip in Sweden will be made in English.
Possibility of bus pic-up on your destination, TBA in due time
Benchmarking study trip in Sweden – Activities, Sites & Experiences
Please note that the program is subject to changes
Register HERE
| Monday 16 sep | |
| 07.00-13.15 EET | Pick up starting from Vaasa, timetable to be distributed when we know who is participating. Prepare for an early morning. |
| 12.30 CET | Stop for lunch and study visit at Kukkolaforsen Tourism & Conference, visit the Fishing museum and meet manager/owner and talk about their activity products (sauna and white fish grilling). And how they cooperate cross boarder with activity companies in Finland. |
| https://bothniancoastalroute.com/product/kukkolaforsen-turist-konferens/ | |
| 15.00 CET | Transfer from Kukkolaforsen to Filipsborg in Kalix. |
| 16.00 CET | Study visit at Filipsborg Arctic Mansion hsitorical facility and meet with owner/manager Örjan Pekka and listen to how he use story telling in his products. Coffe break. |
| https://bothniancoastalroute.com/product/filipsborg-arctic-mansion/ | |
| 17.00 CET | Transfer from Filipsborg to Brändön Lodge, Luleå. |
| 18.30 CET | Study visit at Brändön Lodge meet with owner/manager Göran Widén presenting his company and activities. Dinner with presentations of participants at Brändön Lodge. |
| https://bothniancoastalroute.com/product/brando-konferens-fritidsby/ | |
| 20.00 CET | Transfer from Brändön Lodge to Luleå city. |
| 20.30 CET | Arrive at Elite Stadshotellet in Luleå and check in to your room. |
| https://bothniancoastalroute.com/product/elite-hotel-lulea/ | |
| Accommodation in single room at Elite Stadshotellet in Luleå. | |
| Tuesday 17 sep | |
| 08.00 | Breakfast at accommodation. Meet with Vegard Olsson, hotel manager. |
| 08.30 | Transfer from Luleå city to Gammelstad Churchtown. |
| 09.00 | Study visit to Gammelstad Visitor Center and a guided tour of Gammelstad and Hägnan open air museum. |
| https://bothniancoastalroute.com/product/gammelstad-visitor-center/ | |
| 10.45 | Transfer from Gammelstad to Parfa. |
| 11.30 | Study visit at Parfa Sami experiences and meet with Sami owners Katarina and Ronny Parfa that just moved down from the highlands. They will bring their reindeer herd down to the coast later in the autumn. We will learn about the Sami culture and how they use this in their activities. Coffe with sami snack by the open fire inside their lavvu. |
| https://bothniancoastalroute.com/product/parfa-reindeer/ | |
| 12.30 | Transfer to Jössgården. |
| 12.45 | Lunch at Jössgården in Piteå |
| 13.45 | Study visit with presentation by Helen owner at Jössgården about Nature best certification and their activities. |
| https://bothniancoastalroute.com/product/jossgarden/ | |
| 14.30 | Coffe break with Swedish fika |
| 14.45 | Presentation by activity company Explore Luleå. |
| https://bothniancoastalroute.com/product/explore-lulea-winter-snowmobile/ | |
| 15.30 | Transfer to Pite Havsbad |
| 16.00 | Study visit and meet with Kristoffer Lundström owner/manager Pite Havsbad and see the resorts and listen about how they work with different activities. |
| https://bothniancoastalroute.com/product/pite-havsbad/ | |
| 16.45 | Check in to your room. |
| 17.00 | Workshop get together activity at Pite Havsbad. |
| 18.30 | Dinner at Pite Havsbad |
| Accommodation at Piteå Havsbad in single rooms. | |
| Wednesday 18 sep | |
| 07.00 | Breakfast at accommodation. |
| 07.30 | Driving back to Finland, down to Vaasa |
| (via HaparandaTornio arrive to Vaasa ca 19.00 incl lunch stop) |
For any questions, please contact your local destination
Erja Back, Visit Umeå
Destination: Umeå region
+46 (0)70 647 62 78
erja.back@visitumea.se
Bo Wikström, Visit Skellefteå
Destination: Skellefteå
+46 (0)70 597 7331
bo.wikstrom@visitskelleftea.se
Karin Åberg, Luleå Business Region
Destinations: Luleå, Piteå, Kalix, Haparanda
+46 (0)70 288 26 90
karin.aberg@luleabusiness.se
Sari Kasvi, BusinessOulu
Destinations: Oulu, Raahe, Liminka,
Kempele, Hailuoto, Ii, Kemi, Tornio
+358 (0)40 724 9419
sari.kasvi@businessoulu.com
Jaana Sirkiä, City of Kalajoki
Destination: Kalajoki
+358 (0) 40 359 14 57
jaana.sirkia@kalajoki.fi
Peter Källberg, Vaasa Region Development Company VASEK
Destinations: Vaasa, Pietarsaari, Kokkola
+358 (0)40 844 2058
peter.kallberg@vasek.fi
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