15 / 05 / 2025

Steam up your summer – the Nordic way

Looking for something refreshing this summer?

Steam up your summer – the Nordic way

Looking for something refreshing this summer?

Welcome to the Bothnian Coastal Route, where fresh water meets hot steam. This is Nordic wellness at its finest – with saunas, sea air and peaceful nature stretching along the coastlines of both Sweden and Finland.

With Eurovision buzz around the Finnish music group KAJ (from Vörå/Vöyri, near Vaasa) representing Sweden, the spotlight is also turning to the Nordic lifestyle – and our world-famous sauna culture.

Start your Sauna Bucket List Road Trip along the Bothnian Bay and experience the healing contrast of heat, water and wild nature – across borders and far from the ordinary.

 

Read more about the Bothnian Coastal Route project HERE (project info page) and HERE (a specific marketing umbrella website for the project with a B2B tour planning tool).