C) Benchmarking study trip in Sweden – Food & Beverage, Accommodation – South part of Bothnian Coastal Route
The Bothnian Coastal Route project aims to increase awareness of the coastal route around the Bothnian Bay and over the Kvarken strait as an attractive travel route for international tourists.
A main ambition of the project is to develop and promote new cross-border roundtrips and touring routes in the region, hopefully creating new reasons to travel, and driving business to the companies. The guiding star in our project is sustainability. If you haven’t seen it already, please check our new tool for sales and marketing towards international travel trade, the Bothnian Coastal Route marketing webpage, constantly evolving.
As a company operating in the area, you are an important key-player, being significant part of the guest experience when traveling around the Bothnian Coastal Route region. Your offers and products are essential links in the chain that a travel package or tour program consists of, and that will be offered to and attract tour operators and travel companies around Europe. Therefore, we would like you to have the opportunity to network with other companies in the area, and we are now arranging the following bench marking study trips:
- A) Benchmarking study trip to Finland – food & beverage, accommodation (for Swedish companies). For detailed program klick this link.
- B) Benchmarking study trip to Finland – Activities, Sites & Experiences (for Swedish companies). For detailed program klick this link.
- C) Benchmarking study trip to Sweden – food & beverage, accommodation (for Finnish companies). Detailed information and registration below.
- D) Benchmarking study trip to Sweden – Activities, Sites & Experiences (for Finnish companies). For detailed program klick this link.
For whom
Our plan is to offer a few study trips with different sectoral themes, covering different geographies in Sweden and Finland. These, our first study trips, are aimed for companies operating in the food & beverage and accommodation sector, and companies that are offering Activities and Experiences.
The main ambition is to strengthen the attractiveness of BCR’s product range by offering inspiration for sustainable product development for companies on both sides of the Bay of Bothnia.
Purpose
– inspiration from business models and innovation
– sustainable product development, exchange of ideas
– develop potential future collaboration
See the detailed programs for more information and register to the study trip of your choice.
Please note, we have a limited number of places, so please register latest by August 22 (binding notification).
Two persons per company, additional participants from the same company on request, subject to availability.
Price and registration fee: EUR 150 or equivalent sum in SEK per person per trip.
The price includes:
– all transfers as mentioned in the program
– meals and non-alcoholic beverages included in the program
– accommodation in single room as in the program
The price does not include:
– meals or beverages not mentioned in the program
Please note, communication and information made by companies during the study trip in Sweden will be made in English.
Possibility of bus pic-up on your destination, TBA in due time
Benchmarking study trip in Sweden – Food & Beverage, Accommodation
Program draft
Please note that the program is subject to changes
| Wednesday 18 sep | |
| Pick up starting from Tornio, timetable to be distributed when we know who is participating. Prepare for an early morning. | |
| 13.30 | Gathering at Wasaline Check in terminal in Vaasa |
| 14:30-17:30 | Wasaline, The Archipelalgo Lunch at Aurora Botnia |
| https://www.wasaline.com/en/ | |
| 17:50 – 18:20 | Transfer to Kvarkenfisk |
| 18:20-19:00 | Presentation by the founder Gunnar Asplund, who has transformed a fishinghabor into a tourism destination. |
| https://kvarkenfisk.se/ | |
| 19:00-19:40 | Transfer to Umeå city |
| 19:40-20:00 | Check in at Hotel U&Me |
| https://umehotel.se/en/ | |
| 20.05 | Dinner at Gotthards Krog with presentation |
| https://gotthardskrog.se/en/ | |
| Thursday 19 sep | |
| Breakfast at hotel | |
| 08:45-09:15 | Site inspection Stora Hotellet and presentation |
| https://storahotelletumea.se/en/ | |
| 09:15-09:35 | Walk or Bus to Hotel Gamla Fängelset |
| 09:35-10:15 | Ingela and Svante Klinga will tell us how they made this business and cultural heritage to serve today’s volunteer guests, at the same time ensuring the building and its functionality for future generations. |
| https://www.hotellgf.se/en/ | |
| 10:15-10:30 | Walk to or bus city center |
| 10:30-11:30 | Presentation of Facit & Harlequin. A citation by one of the Facit’s founders Emil Åreng says a lot ”There are only producers from Sweden in the bar. What doesn’t exist, we manufacture.” |
| https://www.harlequinumea.com/in-english | |
| https://www.facitbar.se/ | |
| 11.30-12:20 | Lunch at Harlequin |
| 12:20-12:45 | Transfer to Nordic chocolate |
| https://nordicchocolate.se/chokladfabriken/ | |
| 12:45 – 14:15 | Nordic Chocolate – award-winning bean to bar chocolate. This micro batch plant is a social enterprise, where wild and native herbs, picked and dried close to the Arctic Circle, are used as flavours. |
| 14.15 – 16.15 | Transfer to Skellefteå |
| 16.15 | Arrival and check-in at The Wood Hotel. Presentation and site visit at the hotel and Sara Kulturhus. When sustainability becomes a selling point |
| The Wood Hotel | |
| Sara Kulturhus | |
| 18.00 | Dinner with presentation at MANDEL Skellefteå. With roots in regional culinary history, with a modern twist. |
| MANDEL | |
| Accommodation at The Wood Hotel, Skellefteå | |
| Friday 20 sep | |
| From 07.00 | Breakfast at The Wood Hotel. Crack the code for remarkably low food waste levels |
| 09:30-10:00 | Transfer to Kurjans |
| 10.00 | Kurjans distillery & guest kitchen incl. lunch. Presentation of destilling process, business and future plans |
| Kurjans distillery & guest kitchen | |
| 13:30-20:00 | Northbound transportation around the Bothnian Bay down to Vaasa. |
Umeå
Stora Hotellet
Gamla Fängelset
Gamla fängelset
Facit
Harlequin
Kvarkenfisk
Kvarken Fisk
Skellefteå
The Wood Hotel
The Wood Hotel
Mandel
Mandel
Stiftsgården
Kurjovikens
Kurjovikens
For any questions, please contact your local destination
Erja Back, Visit Umeå
Destination: Umeå region
+46 (0)70 647 62 78
erja.back@visitumea.se
Bo Wikström, Visit Skellefteå
Destination: Skellefteå
+46 (0)70 597 7331
bo.wikstrom@visitskelleftea.se
Karin Åberg, Luleå Business Region
Destinations: Luleå, Piteå, Kalix, Haparanda
+46 (0)70 288 26 90
karin.aberg@luleabusiness.se
Sari Kasvi, BusinessOulu
Destinations: Oulu, Raahe, Liminka,
Kempele, Hailuoto, Ii, Kemi, Tornio
+358 (0)40 724 9419
sari.kasvi@businessoulu.com
Jaana Sirkiä, City of Kalajoki
Destination: Kalajoki
+358 (0) 40 359 14 57
jaana.sirkia@kalajoki.fi
Peter Källberg, Vaasa Region Development Company VASEK
Destinations: Vaasa, Pietarsaari, Kokkola
+358 (0)40 844 2058
peter.kallberg@vasek.fi
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