Hanke

Destination Kvarken

Lisää näkyvyyttä ja enemmän kävijöitä Merenkurkun alueelle rajat ylittävän yhteistyön avulla.

Vinnare av Scandinavian Outdoor Awards

Projektiyhteistyö

40

Matkailualan yritystä kohtaa hankkeessa

Määrä

7

Matkailuorganisaatiota toimii yhdessä Merenkurkun alueella

Etäisyys

4,5

Tunnin merimatka Vaasan ja Uumajan välillä

Destination Kvarken

Hankebudjetti
1 675 000 euro

Hankeaika:
1.8.2018 – 31.12.2021

Hankekumppanit:
Merenkurkun neuvosto (Lead Part) | Vaasanseudun Kehitys Oy VASEK | Hanken Svenska handelshögskolan | Uumajan kunta | Visit Umeå AB | Höga Kusten Destinationsutveckling AB

Päärahoittaja:
Interreg Botnia-Atlantica

Vastinrahoittajat:
Merenkurkun neuvosto (FI) | Vaasanseudun Kehitys Oy VASEK (FI) | Hanken Svenska handelshögskolan (FI) | Uumajan kunta (SE) | Höga Kusten Destinationsutveckling AB (SE) | Pohjanmaan liitto (FI) | Region Västerbotten (SE) | Region Västernorrland (SE) | Västernorrlandin lääninhallitus (SE) | Vaasan kaupunki/Visit Vaasa (FI) | Visit Lakeus Oy (FI) | Kokkolan Matkailu Oy (FI) | Oy Pietarsaaren seudun Kehittämisyhtiö Concordia (FI) | Kristiinankaupungin Elinkeinokeskus Oy (FI) | NLC Ferry Oy (FI)

Lisätietoja:
Marianne Sjöström, hankejohtaja Merenkurkun neuvosto, +358 40 678 8375

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kvarken

Hankkeesta

Yhdessä lisää näkyvyyttä ja enemmän kävijöitä Merenkurkun alueelle rajatylittävän Botnia-Atlantican rahoittaman yhteistyöhankkeen avulla

Hankkeessa Destination Kvarken (markkinointinimi Kvarken Destinations) autetaan matkailuelinkeinon parissa toimivia vientikelpoisia pk-yrityksiä saavuttamaan uusia, yrityksen kasvuun johtavia ja sen kilpailukykyä parantavia markkinoita. Tavoitteena on lisätä kävijämääriä seuraavien matkailuorganisaatioiden toimialueilla: Visit Vaasa, Visit Umeå, Höga Kusten, Visit Seinäjoen seutu, Visit Kokkola, Visit Pietarsaaren seutu sekä Visit Kristiinankaupunki.

Tavoitteena on lisätä kohteemme ohjelmatarjontaansa sisällyttävien matkanjärjestäjien määrää. Haluamme myös herättää median kiinnostus matkakohdetta kohtaan näkyvyyden lisäämiseksi. Kestävä matkailu ja tasa-arvoisuus ovat hankkeessa tärkeitä arvoja.

Hankkeessa painotetaan Hanken Svenska handelshögskolanin osallistumisen myötä voimakkaasti alueen matkailualan digitalisaatiota, tutkimusta ja kehittämistä.

Kuva: Lola Akinmade Akerstrom

Verkkosivut – kvarkendestinations.com

Hankkeen matkanjärjestäjille ja medialle suunnattu verkkosivu lanseerattiin syksyllä 2019! Sivulta löytyy mm. tietoa yhteistyöstä, kohteista, yrityksistä ja tuotteista neljän eri teeman alla sekä interaktiivinen kartta. Sivustolla löytyy myös ns. content bank (sisältöpankki), jossa on video-, kuva- ja tekstiaineistoa sekä tuotemanuaali englannin ja saksan kielellä. Sivustolla löytyvä kartta on kytketty suoraan Google My Business -palveluun.

Käy tutustumassa: https://kvarkendestinations.com

kvarken destinations webb

Interreg_logo_eng

Hankkeen materiaalipankki

Hankekuvaus
Hankekuvauksen Yhteenveto

Hankkeen toteutus

Yhteenveto hankkeen toteutuksesta

Projektiraportit, julkaisut ja tiedotusmateriaalia
Hanke lyhyesti
Product Manual for Tour Operators 2020 (pdf)
Destination kvarken esite
Elokuvan esittely
Graafiset ohjeet
Kuvausopas – Vinkkejä ja inspiraatiota

Nelisivuinen Kvarken Destinations artikkeli Das Nordis-Magazinissa
Kvarken Destinations liite matkailulehti NORDIS – Das Nordeuropa Magazinissa (2/21)

Raportit

Trends for Business and Destination Development

Destination Management Organisation in the Middle of a Corona Pandemic
Video presentation (Youtube): Destination Management Organisation in the Middle of a Corona Pandemic

We will survive the coronavirus crisis together (06/2020)
Video presentation (Youtube): We Will Survive the Coronavirus Crisis Together

Future Strategy for Kvarken Destinations

Summer 2020 Tourism in the Kvarken region

Tour operator view on Kvarken Destinations
Video presentation (Youtube): Tour operator view on Kvarken Destinations. Survey provided by Hanken School of Economics

Digital maturity in tourism companies (swe)
Digital maturity in tourism companies – Summary (swe)
Digitalization of Kvarken Destinations
Big Data for Business Development

Analysis of the social media content
Video presentation (Youtube): Analysis of the social media content
Analysis of the quality of company website
Video presentation (Youtube): Analysis of the quality of company website

Lehdistötiedotteet
Lehdistötiedotteet MATKA
15.06.2018
Uusi matkailuhanke Merenkurkun alueella – Yhdessä yhteistyön vahvistamiseksi ja lisäämiseksi

Uutiskirjeet
2021
Destination Kvarken infokirje 1/2021
Destination Kvarken infokirje 2/2021
Destination Kvarken infokirje 3/2021
Destination Kvarken infokirje 4/2021

Vanhemmat infokirjeet 2019-2020
Uutiskirje 1
Infokirje 1
Infokirje 2
Infokirje 3
Infokirje 4
Infokirje 5
Infokirje 6
Infokirje 7
Infokirje 8
Infokirje 9
Intranet
Intra

Yhteyshenkilöt

Marianne Sjöström

Marianne Sjöström

Projektipäällikkö Bothnian Coastal Route marianne.sjostrom@kvarken.org +358 40 678 8375

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Liittyvät hankkeet

Päättyneet hankkeet

Spotlight High-Low Coast

Valtionrajat ylittävä, matkailuun ja elinkeinoelämään suuntautuva maailmanperintöhanke.

Päättyneet hankkeet

Midway Alignment of the Bothnian Corridor

Hankkeessa parannetaan kuljetusreittiä, jotta se täyttäisi kansalliset ja kansainväliset vaatimukset.

Hankkeiden tulokset

Aurora Botnia

Onnistuneen ja pitkäjänteisen valtionrajat ylittävän yhteisen voimainponnistuksen konkreettinen tulos

Päättyneet hankkeet

StoryTagging

Hanke, jossa perinteinen tarinankerronta yhdistetään moderniin teknologiaan, tarkoituksena on tukea luovan alan toimijoita.

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